Ready. Aim. Fire.

Ready. Aim. Fire. How To Define Your Target Customer For Product Success

PDMA Carolinas | May 18, 2021

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We all know that we need to develop and create products and services that specifically fit our target customer. But what if you have no idea who your customer target is? Or the market has shifted and you don’t know who’s interested in your product or service?

In this month’s webinar, customer expert Nadine Williams helps us to define our target market and build a solid foundation for our product innovation and marketing efforts.

About the Presenter

Nadine Williams

Nadine Williams is the Managing Director, Brand and Innovation Consultant at &Beyond Innovation and Marketing, a consulting firm that helps companies define and develop consumer and brand-focused innovation and brand strategies. As a brand marketer and innovation practitioner for some of the most recognizable CPG brands in the US, including Gorilla Glue, Bicycle Playing Cards, Formica Countertops, and That’s Tasty Fresh Organic Culinary Herbs, Nadine is known for creating scrappy innovation and brand programs that grow businesses through disruptive market strategies. Visit for more information.

As a speaker at the National Product Expo West, Social Media Week NYC and Enactus World Cup, Nadine shares her experience, case studies, and wit in an effort to inspire companies to further align their future products and campaigns with consumer insights.

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