Linking Corporate Mission & Vision to Product Strategy

Linking Corporate Mission & Vision to Product Strategy

PDMA Atlanta | July 24, 2020

Grab your coffee and join us on this event with Dr. Pero Micic for a discussion about practical ways to disaggregate a Corporate Mission and Vision into a Product Innovation and Management Strategy.


  • PDMA Atlanta Cafe Update & Introduction
  • Linking Corporate Mission & Vision to Product Strategy Presentation
  • Q&A
  • Closing Statement

About the Presenter

Dr. Pero MicicDr. Pero Micic has a PhD in Foresight & Strategy and is a professor of Foresight & Strategy at the Steinbeis University in Berlin. He is the founder of the Future Management Group, a management and consulting firm since 1991, and is a member of the advisory council to the master’s course in futures research at the University of Houston in Texas. Dr. Pero has delivered over 1,200 speeches and keynotes in over 30 different countries.

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