Marketing with Meaning

Marketing with Meaning

PDMA Minnesota | March 22, 2023


The best marketing strategy and tactics won’t help unless you anchor them on one thing: Meaning. Learn how to identify that meaning for your business, activate it, and use it to transform your product management and marketing initiatives. Purpose-driven marketing connects and converts like nothing else. Meaning is critical to all you do.

Key Takeaways:

  • How marketing really works
  • What Marketing can and can’t do for your products and business
  • How to choose between hundreds of marketing tactics


  • 5:30 - 6:00: Networking
  • 6:00 - 6:10: Introductions
  • 6:10 - 6:50: Presentation
  • 6:50 - 7:00: Q&A
  • 7:00 - Adjourn

About the Speakers

Pete SteegePete Steege, President and Founder, B2B Clarity

Pete Steege is the Founder and President of B2B Clarity, helping B2B businesses build marketing engines that last. Pete has over 30 years of experience with a wide range of B2B technology and manufacturing businesses. Pete is a proven B2B marketing strategist and industry-recognized content leader that can help businesses untangle their marketing efforts and get them working to grow revenue.

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