Design Thinking

Design Thinking

PDMA St. Louis | October 11, 2023


Come explore the world of Design thinking – a workshop that helps product teams create feasible and user-focused solutions to complex problems in design. The workshop will help participants understand the nuances of product design to create better products faster, reduce costs, and increase profits.

Learning Objectives

  • Improving the problem-solving skills of individuals
  • Help participants empathize with end users/customers quickly
  • Create a sense of community in the design team
  • Give the individuals a competitive edge by producing innovative and industry-leading ideas.

About the Speakers

Raj Iyer Raj Iyer

Creative, customer-centric agile transformation leader with proven enterprise-wide results. Have delivered over 60% improvement on time to market, 75% improvement in Net Promoter Score (NPS), 50% revenue growth and 40% reduction in total cost of ownership (TCO) at global Fortune 500 organizations. Specialized in design thinking tools (e.g., customer journey orchestration, personas, empathy mapping). Excels at partnering with senior managers to envision product strategy and create effective roadmaps. Uses servant leadership and emotional intelligence to collaborate cross-functionally in attaining strategic Outcomes & Key Results (OKRs).


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