Commercial Strategies for Growth in Changing Economic Times
Ben Malakoff, FiscalNote
Originally presented: April 16, 2020
Watch time: 48 minutes
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The rapidly changing global landscape of trade, commerce and financial markets has caused customers and prospects to re-evaluate buying decisions and shift their focus away from evaluating new products and services. In light of the already significant impacts from COVID-19 and a volatile stock market, this session will explore what commercial strategies you can use during times of sucheconomic uncertainty. This includes low-investment, high-return actions for your new and existing products to keep customers engaged, support your sales efforts and weather this dynamic time.
About the Speaker
Ben Malakoff is pricing strategy practitioner serving organizations seeking rapid growth in Enterprise Software & Services. His work has generated hundreds of millions in value for businesses, their customers and investors.
Ben currently serves as Senior Director & Head of Sales Operations for FiscalNote, a rapidly growing Software-as-a-Service and Information Services provider serving public and government affairs professionals.
At MatrixCare, a leading healthcare Software-as-a-Service provider, Ben was the organization's pricing leader for five years, overseeing a period of rapid organic and inorganic growth. Previously, Ben led product management and marketing teams at Ceridian and CIGNA.