Brad Barbera helps both businesses and nonprofits to excel at innovation, strategic planning, and change management. He brings three decades of diverse experience together with exhaustive research, engineering and economics degrees from Northwestern University, and an MBA from the University of Chicago. He has helped dozens of organizations launch innumerable new products and services worth hundreds of millions of dollars. He enables mission-driven organizations to build the capabilities necessary for uniquely and sustainably serving their customers.
Barbera’s first book, Keep Innovation Simple – Lead with Clarity and Focus in a World of Constant Change, brings together all you need to know about how to design, build, and maintain an innovation system for your organization. A Northwestern University professor, who adopted it as the text for her innovation class, called it “the most comprehensive book I've come across on the topic of innovation.” You’ll learn all the best evidence-based practices, proven by rigorous academic research, without all that annoying-to-read Academic-ese. Plus over fifty simple tools you can use on the job right away. And more Brussels sprouts jokes than any business book in history.