I have Product Development responsibilities at Verizon. I have recently inherited a product whose costs and price points are out of alignment with the market, and whose market share is suffering.
I would like to conduct a multi-departmental Cost Innovation workshop with all the stakeholders to look for innovative ways to change the product cost structure and significantly lower costs.
I'm looking for some published Cost Innovation case studies to help sell the concept internally and inspire team members who might not be familiar with the approach. And any info on running such a workshop would also be helpful.
Thank you in advance.
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Jim Reusche
Sr. Manager, Product Development
Verizon
Silver Spring, MD 20904
jim.reusche@verizon.com301-520-7711 (M)
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