I came across the following article: Innovation and Design in the Age of Artificial Intelligence,
by Roberto Verganti, Luca Vendraminelli, and Marco Iansiti. I was intrigued by this topic because I recently did a research paper for one of my MBA courses this semester regarding AI and how it has impacted the industry. In the article they go into great detail about how AI impacts design - particularly analyzing Netflix & Airbnb. Netflix relies heavily on AI to create custom user experiences for each individual via the use of an algorithm that collects data and gets to know the users likes, dislikes, preferences, etc. all in an effort to design a platform that knows exactly what it's users want even if they don't even know themselves. The article mentions that Netflix uses three different concepts when calculating predictions for it's users:
- Supervised Learning
- Unsupervised Learning
- Reinforced Learning
After reading this article and reflecting upon the different conversations I've had over the course of this semester I wanted to end this post with a few discussion questions:
1. If AI continues to play a greater role in our lives, how do you see this impacting our future?
2. Do you think AI will ever become so advanced that autonomous technologies will take over a vast majority of the job industry as we know it?
3. Do you believe that AI has impacted design? How do you think it will impact design in the future?
Verganti, Roberto, et al. (2020), Innovation and Design in the Age of Artificial Intelligence. J PROND INNOV MANAG. https://doi-org.huaryu.kl.oakland.edu/10.1111/jpim.12523