Hello Megan,
I found this article very interesting. I think the pandemic has forced everyone to reanalyze how they focus their product efforts, and potentially broken down some very long term bad habits. I found the part of the article about ranking the projects for importance very interesting. As I am sure you know, a lot of companies over promise and under perform and are confused why they are doing so. I don't think top management in many companies understand what their workforce can achieve versus the amount of time they are asking of them. I really like the model they pointed out about not only ranking projects by NPV, but by NPV/Persons required to complete or NPV/Days to complete. I think there are many situations that a people see a favorable return assigned to a project, but don't take into account that potentially a "less favorable" NPV business case actually would take half the time or half the people to achieve. Therefore being something we should prioritize.
I think this is a lesson companies who haven't realized it yet will very quickly. Many laid off contract workers who helped to carry a significant workload in their companies, but there has been no decrease in the amount of projects or expectations. This burden can be carried for a time by overworking your people. But without a re-evaluation of product priority it cannot be successful for long.
-Rachel Eaton
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Rachel Eaton
Oakland University
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Original Message:
Sent: 04-05-2021 20:17
From: Megan Campbell
Subject: Pandemic Lessons Learned about Accelerating Innovation
I recently came across the article, Accelerating Innovation: Some lessons from the Pandemic, written by Robert G. Cooper. In the article, Cooper outlines the following five approaches to accelerate development:
- Focused Project Teams: Often teams are spread too thin between multiple projects. Core teams should dedicate 60-70% of their time to a particular project.
- Fewer Projects, Better Projects: Force management teams to rank projects from 1 to N. Projects ranked higher on the list should receive more resources.
- Digital Tools to Accelerate Knowledge Generation: Digital tools can help assist with the speed of a project. Examples of common tools used include 3D printers, simulations, virtual and augmented realities, and artificial intelligence.
- Lean Development: To remove waste from a project timeline, leads should consider deleting unnecessary tasks, constantly view tasks and ensure they are a value add.
- Agile Development: In the article, Cooper notes an agile development team is made up of individuals who are co-located physically and 100% dedicated.
What are some of the lessons you learned about accelerating innovation during the pandemic?
Cooper, R.G. (2021), Accelerating innovation: some lessons from the pandemic. J Prod Innov Manag. Accepted Author Manuscript. https://doi-org.huaryu.kl.oakland.edu/10.1111/jpim.12565
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Megan Campbell
MBA Candidate
Oakland University
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Megan Campbell
Student
Oakland University
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