The Best Versus the Rest

The Best Versus the Rest

The Best vs. the Rest: How do your NPD practices measure-up?

Gloria Barczak and Abbie Griffin

kHUB post date: May 24, 2021
Originally presented: May 19 & 20, 2021
Watch time: 55 minutes

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The results of the global PDMA best practices survey are in.  This 5-month effort gathered best practices data from firms throughout the world.  Learn the practices of those who are outperforming the competition directly from the researchers.

About the Presenters

Gloria Barczak is Professor Emeritus of Marketing and Innovation in the D’Amore-McKim School of Business at Northeastern University. She has been actively involved in PDMA for 30+ years and is the recipient of the 2020 Crawford Fellow by PDMA.  She currently serves on the PDMA Board and Academic Committee is a former Editor of the Journal of Product Innovation Management.

Abbie Griffin holds the Royal L. Garff Presidential Chair in Marketing at the David Eccles School of Business and also is the Associate Dean for Business Innovation for the School of Medicine at the University of Utah. She was named a Crawford Fellow by the PDMA in 2009. Her research investigates measuring and improving the processes of new product development and innovation management.

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