Scatterbrains: Teams Find Innovation by Thinking Differently

Category Leading TSR through Innovation at Church & Dwight

Scatterbrains: Teams Find Innovation by Thinking Differently

Richard Perez, Basadur Applied Innovation, VP Corporate Architecture

Originally presented: October 27, 2022
Watch time: 40 minutes

Access the Webcast

One-hour case study with overview of Procter & Gamble’s GYM Innovation Capability/Facility (Curated for Non-P&G Audience). Learn insights on the establishment and operation of the GYM’s through 5 Elements of:

  • Physical Venue/Studios,
  • Operations Team Structure,
  • Key Innovation Tools,
  • Innovation Coach/Facilitator Network, and
  • Management Structure.

These elements worked in synergy to create and maintain a thriving innovation engine for a decade of growth (2010-2020) at 30% yearly volume growth, 95% GYM user net promoter score and a team productivity benefit of $100 million/year! The Basadur Innovation Style Scatterbrains Profile will be showcased as an example of a valuable innovation tool driving teams to find innovation by thinking differently.

  • Learn Insights to be applied for product development around Fast-Moving Consumer Goods (FMCG).
  • Understand your individual innovation style.
  • Understand how to unleash the innovation potential of a team by capitalizing on your team’s cognitive diversity across the 4 innovation styles described by the Scatterbrains Basadur Innovation Profile clinical research.

  • About the Presenter

    Richard Perez

    Richard Perez is a 31-year Innovation Executive at P&G and book author (Scatterbrains: Teams Find Innovation by Thinking Differently). Experienced in integrating consumer insights, technology and business models in multiple billion dollar brand fast-moving-consumer-goods. As General Manager of P&G’s internal Innovation Capability, the GYM, he energized superior product innovation via customized team workshop experiences resulting in tangible and actionable prototype solutions for innovation challenges. The GYM integrated best-in-class tools, processes, people and venue in service of disruptive innovation.

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