PDMA St. Louis: NPD Body of Knowledge Professional Development Training

Starts:  Oct 19, 2023 17:30 (CT)
Ends:  Dec 7, 2023 19:30 (CT)
Associated with  St. Louis, MO

Register Here

PDHs: 2 per session


PDMA St. Louis’s eight-week professional development training program covers the fundamentals of Product Management and Innovation to help you prepare for the NPD exam. PDMA is excited to announce the 2nd edition of NPD Professional Body of Knowledge (BoK), which combines all preparation materials needed for the exam into a single publication. PDMA St. Louis is now offering a series of seven courses to cover the entirety of the BoK to fully prepare you for the NPD exam.

Who should attend?
This training is designed for everyone from those excited to enter the field of Product Management for the first time to Product Management Professionals, Managers, Innovators, and members of Product Development teams who want to gain a greater understanding of Product Management and new Product Development.

Learning Objectives

  • Use your own projects and product challenges during class to understand the topics of discussion.
  • Interact with instructors with various areas of expertise and backgrounds
  • Collaborate with participants from diverse industries
  • Apply the knowledge and skills that you learn to your current and future projects.

Full Schedule

  • October 19, 2023 - New Products Process with Andreas Maihoefer
  • October 26, 2023 - Market Research with Caitlin Bissell
  • November 2, 2023 - New Product Development with Sasi Ravichandar
  • November 9, 2023 - Tools and Metrics with Brian Cohn
  • November 16, 2023 - Culture Organization and Teams with Susan Burek
  • November 30, 2023 - Life Cycle Management with Jerry Fix
  • December 7, 2023 - Portfolio Management with Stacy Heuer


Member $899
Non-member $999

About the Instructors

Caitlin Bissell

Caitlin Bissell abandoned her Chemical Engineering degree from Michigan Tech in favor of an MBA in strategic marketing from Carlson School of Business and AIPMM certification. She has 15 years’ experience in product management across industrial and medical device markets and currently works for 3M in their medical solutions division.

Susan Burek

Susan Burek is the Product Manager and Administrator for PDMA’s kHUB She also contracts as a Senior Consultant at Foresight Science and Technology. Previously, she was a Program Manager at Stanley, Black & Decker, Newell Brands and Ingersoll Rand. She spent most of her career at Eastman Kodak Company in new product development, as well as in environment, health, safety, and regulatory roles. She is the current president with the Carolinas Chapter of PDMA. Sue earned a BS in chemistry and an MS in product development from the Rochester Institute of Technology.


Brian Cohn

Brian has spent 30 years in product development and project management helping organizations deliver value increasing from their project investments. Prior to co-founding Aspire Innovation he worked in the defense, aerospace, industrial manufacturing, and start-up sectors in engineering, project management, product management, and PMO leadership roles. He has spent the last 10 years coaching organizations to deliver more value from their projects.

Jerry Fix

Jerry Fix is currently a Principal Consultant with Daugherty Business Solutions. He has over 20 years of professional experience and has held senior roles in engineering, product management and marketing at Fortune 500 companies such as Panasonic, Parker Hannifin, Hewlett Packard, and Boeing.

He is the chapter author/editor of the Innovation Lifecycle chapter of the PDMA Body of Knowledge, 2nd Edition.

Jerry is the President of the St. Louis PDMA chapter and continues to be a regular volunteer and presenter at product management events in St. Louis. Jerry has a B.S. in Electrical Engineering degree from Michigan Tech, and an MBA from St. Louis University. He is a licensed Professional Engineer (P.E.) in Missouri and is NPDP certified by PDMA.

Stacy Heuer

Stacy Heuer is a Principal Consultant at Integrated Project Management Company (IPM). She has a B.S. In Food Science from Purdue University with over 25 years of program and project management experience focusing on new product development from Discovery through Launch in the Consumer-Packaged Goods industry. Stacy has held a Project Management Professional (PMP) certification since 2006 and is certified as a New Product Development Professional (NPDP) by Product Development and Management Association since 2010.

Andreas Maihoefer

As a consultant, executive, and educator, Andreas Maihoefer is passionate about guiding teams through successful projects and sharing knowledge and best practices in product management and innovation along the way. For more than 25 years, Andreas has been leading product management, marketing and strategy development helping multinational Fortune 500 companies and startups in developing and commercializing multi-million dollar product lines. He shares his experiences with young talent and seasoned practitioners teaching product management at the University of Pittsburgh, Carnegie Mellon University, and the Product Development and Management Association

Sasi Ravichander

Sasi Ravichander is a Business Agility Coach at Mastercard, and is part of the product transformation team that guides programs towards an agile operating model which effectively connects strategy to execution, enables value based prioritization of work and improves flow and speed to market. She has more than 18 years of experience in product transformation, population health, academic clinical and health plan spaces. As a process-oriented technology leader, Sasi is passionate about delivering able web & data products with an outstanding eye for quality.