BoK Training


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The PDMA Body of Knowledge (BoK) is a comprehensive program that covers the fundamental principles of product development and management. It has been built over the years by hundreds of contributors and can be applied to a wide range of industries. As a result, PDMA has decided to offer this content as a Professional Development Program for our community.

Meaningful Learning Using Real-World Examples
Expert product development practitioners and talented educators will be teaching seven key areas of study, including:

  1. Strategy
  2. Portfolio management
  3. New products process
  4. Culture, organization, and teams
  5. Tools and metrics
  6. Market research
  7. Life cycle management


In addition to instructor-led discussions, you’ll use real-world situations during each class to learn about the fundamentals of product development, product management, and innovation. You’ll apply the applicable tools, methodologies, and strategies to your own company projects, product lines, and product challenges for a more meaningful learning experience. Each week, you’ll leave with invaluable knowledge and insight that you can use in your current product development roles as well as your future roles.

Program Benefits

  • Use your own projects and product challenges during class to understand the topics of discussion
  • Interact with instructors with various areas of expertise and backgrounds
  • Collaborate with participants from diverse industries
  • Apply the knowledge and skills that you learn to your current and future projects


Who Should Attend
This training is designed for product management professionals, managers, innovators, and members of product development teams who want to gain a greater understanding of product management and new product development. Whether you are new to product management/development or are a seasoned professional who wants to revisit the fundamentals, this training will be extremely helpful to you.

After successful completion of the BoK Professional Development Training Program, you will receive a certificate of completion.