PDMA St. Louis: Leading Product Led Change: How to Move Away From Marketing/Sales Led

When:  May 16, 2024 from 17:30 to 18:30 (CT)
Associated with  St. Louis, MO

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PDH Credit: 1


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Discuss techniques for leading your company through the change from marketing and sales teams driving your product roadmap to one that’s based upon your customers.

Learning Objectives

  • Understanding Product Led Change
  • Challenges and Opportunities
  • Role of Product Managers
  • Building a culture of Innovation
  • Measuring Success

About the Speaker

Brad Power

Brad Power

Brad Power has been in Retail and eCommerce for 20+ years. In his career he has worked in customer care, marketing and technology as both an individual contributor as well as leader. He currently leads Product Management and UX at Kendra Scott which is a jewelry business operating in retail, ecommerce and wholesale channels based in Austin, TX.