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Over the last 25+ years, Scrum has become very popular. As a result, organizations are increasingly looking to how the Scrum accountabilities interface with existing or new job titles. And Scrum Master and Product Owner have become job titles themselves. But is a Product Owner a Product Manager? And who is accountable for the Product Ownership in your team or organization?
In this talk, Dave West CEO of Scrum.org and recovering Product Owner discusses the role, its genesis, and how successful organizations have injected these accountabilities into their organizational structure. He also talks about how the ideas of agility are transforming the role of Product Manager to a key change agent in the digital age.
- Provide a clear description and genesis of the Product Owner Accountabilities.
- Understand the boundaries between Product Ownership and Product management
- Identify clear areas for focus on whatever the job title is
About the Speaker
Dave West is the Product Owner and CEO at Scrum.org. He is a frequent keynote speaker and is a widely published author of articles. He also is the co-author of two books, The Nexus Framework For Scaling Scrum and Head First Object-Oriented Analysis and Design.
He led the development of the Rational Unified Process (RUP) and then worked with Ivar Jacobson running the North American business for IJI. Then managed the software delivery practice at Forrester research where he was VP and Research Director.
Prior to joining Scrum.org he was Chief Product Officer at Tasktop where he was responsible for Product Management, Engineering and Architecture.