Prof. Dr. Sebastian Gurtner
Sebastian Gurtner is a Professor of health care management, strategy and innovation at Bern University of Applied Sciences, Switzerland. Here he is head of the Institute of Innovation & Strategic Entrepreneurship and serves as the Deputy Director of the Business School. His research centers around value-oriented innovation and technology management, in a variety of industries. Prof. Gurtner was recognized with several teaching awards and academic awards throughout his career.
His research has been published in internationally recognized journals such as the Journal of Product Innovation Management, Long Range Planning, the Journal of Business Research, R&D Management, Technology Forecasting and Social Change, Medical Decision Making and Social Science & Medicine or Health Policy, among others.
Focus areas in new product development:
- Affordable innovation
- Managerial decision making
- Consumer resistance