Mastering the Art of Pricing Research: Strategies for Effective Pricing Meaghan Foley, Applied Marketing Science Originally presented: October 12, 2023 Watch time: 60 minutes Access the Webcast Everyone has their price, and even the best innovations are useless if no one will buy them....
Six Strategies That Accelerate Innovation Matt Phillips | PDMA Inspire Innovation Conference • November 14, 2022 What do the world’s best innovation teams do differently? To find the answer, innovation expert Matt Phillips interviewed over 100 new product and innovation leaders,...
3 Ways to Escape Gut-Feeling and Boost Innovation Ulrike Laubner-Kelleher | PDMA Inspire Innovation Conference • November 15, 2022 Lean innovation strives to optimise the entire innovation process, from finding of the greatest idea to the successful rollout. This means inevitable to...
Crowdfunding performance, market performance, and the moderating roles of product innovativeness and experts' judgment: Evidence from the movie industry Paolo Roma, Angelo Natalicchio, Umberto Panniello, Maria Vasi, Antonio Messeni Petruzzelli kHUB post date: June 27, 2023 Originally published:...
Three Ways to Escape Gut-Feeling and Rapidly Boost Innovation to Markets kHUB post date: April 7, 2023 Listen time: 32 minutes Access the Podcast This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is a global community of professional members whose...
Lean Product Management kHUB post date: April 7, 2023 Listen time: 43 minutes Access the Podcast This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is a global community of professional members whose skills, expertise and experience power the most...
How Product Managers Can Go Beyond the Obvious in VOC – With Chad McAllister and Kristyn Corrigan kHUB post date: March 7, 2023 Listen time: 32 minutes Access the Podcast This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is a global community of...
The Dark Side of Business Model Innovation: An Empirical Investigation Into the Evolvement of Customer Resistance and the Effectiveness of Potential Countermeasures Sven Heidenreich, Elena Freisinger, and Christian Landau kHUB post date: March 1, 2023 Originally published: May 4, 2022 (PDMA...
Ceos’ Marital Status and Corporate Innovation Yang Zhang, Huanhuan Zheng, Desmond Lam, Xiaoqing Maggie Fu, and Mengling Li kHUB post date: December 23, 2022 Originally published: February 23, 2022 (PDMA JPIM • Vol 39 • Issue 5 • September 2022) Read time: 35 minutes Access the Full Article ...
Financial Outcome & Consumer Experience - The Dilemma of Every Product Manager Seif Abdelghany kHUB post date: October 19, 2022 Read time: 5 minutes Financial outcome will always be the driving force that senior executives look at when evaluating any new initiative that Product Teams bring...