3 Ways to Escape Gut-Feeling and Boost Innovation
Ulrike Laubner-Kelleher | PDMA Inspire Innovation Conference • November 15, 2022
Lean innovation strives to optimise the entire innovation process, from finding of the greatest idea to the successful rollout. This means inevitable to eliminate waste. Waste in manpower, but also use of material and energy resources along the development and markting process. The output must be a fast time-to-market to sustain business or become the industry leader. Lean innovation is far beyond the chaos of genius. It is a systematic process that is based on market data and cascading the data in a smooth flow to management and collegues. Focusing on delivering market driven innovation product strategies and data is both the homework and responsibility of a product manager. These strategic tasks lead to products that convince customers and companies alike. The output data kreates a smooth and enjoyful cool-aboration with less questions, man-power and waste of resources. With the customer in focus, strategic methodologies in place lean innovation speeds up development by up to 60% and increase profitability by 31%.
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