#Bradford-Goldense #machine-design #new-product-development-process #chasm #hockey-stick #hockey-stick-sales
Do Your New Products Sell Like Hockey Sticks? [A102].pdf
Goldense, Bradford L., "Do Your New Products Sell Like Hockey Sticks?," Machine Design, January 4, 2015, Volume 87, Number 1, Page 64, ISSN 0024-9114.
"Does Engineering Work for Sales or Management?," Machine Design , March 19, 2015, Volume 87, Number 3, Page 80, ISSN 0024-9114. #Bradford-Goldense #machine-design #Strategy #product-portfolio #sales-driven-engineering
Does Engineering Work for Sales or Management? [A105].pdf
"Does Engineering Work for Sales or Management?," Machine Design, March 19, 2015, Volume 87, Number 3, Page 80, ISSN 0024-9114
Flexibility goes out the window in organizations that are driven by sales departments to achieve short-term income commitments
Description Discuss techniques for leading your company through the change from marketing and sales teams driving your product roadmap to one that’s based upon your customers
05-16-2024 | 17:30 - 18:30 CT
Goldense, Bradford L., "Post-Launch Reviews Improve New Product Performance," Machine Design, June 5, 2015, Volume 87, Number 6, Page 64, ISSN 0024-9114.
Read time: 5 minutes My last article on business predictability asserts that we in software development are at a disadvantage relative to sales and manufacturing because we can’t define our output in terms of value that the business understands. Would you believe me if I told you that there is a way that you can quantify the financial value of software increments below the release level and above the feature level? Stick with me. I came up with a way after thinking really hard about how to assign “Cost of Delay (CoD)” to software
Dan Pink’s 2009 TED talk uses humor and personal experience to explain how the business model of carrot and stick stifles motivation rather than driving it
Members don’t fear failure – they stick with it. The team is successful because of the people chosen to be on the team