Creativity - TEDTalks with Practitioner Insights Read Time: 2 Minutes The Power of Imagination Designing products and services involves deeply understanding consumersโ beliefs, attitudes, and inner selves as product managers; the journey to a fine and competitive product is a function...
Motivating Teams - TEDTalks with Practitioner Insights Read Time: 2 Minutes The Puzzle of Motivation by Dan Pink Click here to Watch Keeping team members motivated is challenging for leaders. Looking at the science of teams, Dan Pick offers some ways to motivate people. Dan...
Function Analysis: Foundation to Concept Development Read Time: 5 minutes The details are details. They make the product. The connections, the connections, the connections. In the end, it will be these details that give the product life. Charles Eames Consumers...
Read Time: 2 Minutes When asked โHow would you know a good decision if you saw oneโ, audience members at PDMAโs Inspire Innovation conference September 18, 2023 in New Orleans said things like โAlignment with goal and visionโ and โAligned with expectationsโ and โTrue alignment (not just...
The Application of Jobs to Be Done in B2B Markets: Unlocking Value and Driving Innovation Read time: 4 minutes As the speed of innovation increases, understanding customer needs and creating products and services that address those needs is crucial for success. The Jobs-to-Be-Done ...
ChatGPT for Product Development and Product Management Read time: 5 minutes Lots of people are talking about ChatGPT and its use in schools and businesses. Can this technology be useful to Product Developers and Product Managers? What is ChatGPT? ChatGPT, is a large...
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Read time: 5 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal...
PDMA Body of Knowledge: Market Research in Product Innovation Insights #4 Read time: 2 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their...
PDMA Body of Knowledge: Product Innovation Process Insights #3 Read time: 5 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their perspective of...
PDMA Body of Knowledge: Market Research in Product Innovation Insights #1 Read time: 7 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their...