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Blog Entry
PDMA Body of Knowledge: Product Innovation Process Insights #3

Read time: 5 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal...


Blog Entry
PDMA Body of Knowledge: Market Research in Product Innovation Insights #1

Read time: 7 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal...


Blog Entry
PDMA Body of Knowledge: Product Innovation Process Insights #1

Read time: 8 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal...


Library Entry
How the Landscape of Market Research is Changing Faster, Better Insights with AI

Machine Learning: When Primary Research Becomes Secondary Presenters: Kristyn Corrigan, Principal, Applied Marketing Science, Inc. Machine learning techniques have been widely discussed in the market research community, but so far with only limited practical results. There remain many...

How-the-Landscape-of-Market-Research-is-Changing-Faster-Better-Insights-with-AI.pdf


Library Entry
Design Thinking for IoT in the Product Development Process [A128]

Goldense, Bradford L., "Design Thinking for IoT in the Product Development Process," Machine Design , December 2016, Volume 88, Number 12, Page 128, ISSN 0024-9114. #Bradford-Goldense #machine-design #IOT #design-thinking #new-product-development-process

Design Thinking for IoT in the Product Development Process [A128].pdf


Library Entry
Do Your New Products Sell Like Hockey Sticks? [A102]

Goldense, Bradford L., "Do Your New Products Sell Like Hockey Sticks?," Machine Design , January 4, 2015, Volume 87, Number 1, Page 64, ISSN 0024-9114. #Bradford-Goldense #machine-design #new-product-development-process #chasm #hockey-stick #hockey-stick-sales

Do Your New Products Sell Like Hockey Sticks? [A102].pdf


Blog Entry
Where does the product development fail to deliver great products

Where does the product development fail to deliver great products ? My opinion is that this happens very early in the development during teh Fuzzy Front End (FFE) where idea generation and concept defintion is done. Some companies and leaders inside these companies build thd development...