The Human Element in Data: 3 TED Talks to Transform Your Market Research Read Time: 4 minutes By Kailiang Fu The Qualitative "Why" in a Quantitative World As Product Managers, we are often obsessed with "The Data." We track conversion funnels, churn coefficients, and engagement...
PDMA Body of Knowledge: Market Research in Product Innovation Insights #4 Read time: 2 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their...
PDMA Body of Knowledge: Market Research in Product Innovation Insights #3 Read time: 4 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their...
Machine Learning: When Primary Research Becomes Secondary Presenters: Kristyn Corrigan, Principal, Applied Marketing Science, Inc. Machine learning techniques have been widely discussed in the market research community, but so far with only limited practical results. There remain many...
How-the-Landscape-of-Market-Research-is-Changing-Faster-Better-Insights-with-AI.pdf