Creativity - TEDTalks with Practitioner Insights Read Time: 2 Minutes The Power of Imagination Designing products and services involves deeply understanding consumers’ beliefs, attitudes, and inner selves as product managers; the journey to a fine and competitive product is a function...
Read Time: 2 Minutes When asked “How would you know a good decision if you saw one”, audience members at PDMA’s Inspire Innovation conference September 18, 2023 in New Orleans said things like “Alignment with goal and vision” and “Aligned with expectations” and “True alignment (not just...
The Application of Jobs to Be Done in B2B Markets: Unlocking Value and Driving Innovation Read time: 4 minutes As the speed of innovation increases, understanding customer needs and creating products and services that address those needs is crucial for success. The Jobs-to-Be-Done ...
Read time: 8 minutes Q: Beat and Yann, thanks for taking the time for this interview. I’d like to understand your core process, “Customer-Focused Innovation”, as I believe it would be highly interesting to our practitioner and leader members of PDMA. Let’s begin there. What exactly is the ...
Read time: 7 minutes The kHUB Curator Team members have each been assigned a BoK section to own, including seeking, editing and sharing content related to that section. The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal...
Read time: 6 minutes The PMBOK offers a very clear way of thinking about IP. “Intellectual property (IP) refers to creations of the mind”, which “in product innovation”, “defines the potential for an organization to capture value from new products”. Unpacking this, we see a few...
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PDMA-Turkey-TTGV-HR-Innovation-2020.pdf
PDMA Body of Knowledge: Product Innovation Management Insights #2 Read time: 3 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their perspective of...
PDMA Body of Knowledge: Culture, Teams & Leadership Insights #1 Read time: 4 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their perspective...
PDMA Body of Knowledge: Product Innovation Process Insights #1 Read time: 8 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their perspective of...