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Blog Entry
PDMA Body of Knowledge: Market Research in Product Innovation Insights #4

Read time: 2 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal...


Blog Entry
PDMA Body of Knowledge: Product Design & Development Tools Insights #4

Read time: 5 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal...


Library Entry
How the Landscape of Market Research is Changing Faster, Better Insights with AI

Machine Learning: When Primary Research Becomes Secondary Presenters: Kristyn Corrigan, Principal, Applied Marketing Science, Inc. Machine learning techniques have been widely discussed in the market research community, but so far with only limited practical results. There remain many...

How-the-Landscape-of-Market-Research-is-Changing-Faster-Better-Insights-with-AI.pdf


Library Entry
Achieving Quality and Speed in Three Easy Hacks

Achieving Quality and Speed ... With Three Easy Hacks Presenter: Lauren Lackey, Principal, Rewired Group With tighter timelines and quickly changing preferences in the market, tips to move product development in the right direction are incredibly valuable. Bring back the passion for...

Acheiving-Quality-and-Speed_Lackey-PPT.pdf


Library Entry
Customers Transform Your Tomorrow

Customers Transform Your Tomorrow Kevin Budelmann, President, Peopledesign Original Presentation Date: November 5, 2019 at the 2019 PDMA Annual Conference It’s not news that we’re moving from an industrial economy to an information economy, but the impact is not well understood. In fact,...

pdma19-budelmann-presentation.pdf


Blog Entry
Where does the product development fail to deliver great products

Where does the product development fail to deliver great products ? My opinion is that this happens very early in the development during teh Fuzzy Front End (FFE) where idea generation and concept defintion is done. Some companies and leaders inside these companies build thd development...