Read time: 8 minutes Q: Beat and Yann, thanks for taking the time for this interview. I’d like to understand your core process, “Customer-Focused Innovation”, as I believe it would be highly interesting to our practitioner and leader members of PDMA. Let’s begin there. What exactly is the ...
PDMA Body of Knowledge: Market Research in Product Innovation Insights #4 Read time: 2 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their...
PDMA Body of Knowledge: Product Design & Development Tools Insights #4 Read time: 5 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their...
Machine Learning: When Primary Research Becomes Secondary Presenters: Kristyn Corrigan, Principal, Applied Marketing Science, Inc. Machine learning techniques have been widely discussed in the market research community, but so far with only limited practical results. There remain many...
How-the-Landscape-of-Market-Research-is-Changing-Faster-Better-Insights-with-AI.pdf
Achieving Quality and Speed ... With Three Easy Hacks Presenter: Lauren Lackey, Principal, Rewired Group With tighter timelines and quickly changing preferences in the market, tips to move product development in the right direction are incredibly valuable. Bring back the passion for...
Acheiving-Quality-and-Speed_Lackey-PPT.pdf
Customers Transform Your Tomorrow Kevin Budelmann, President, Peopledesign Original Presentation Date: November 5, 2019 at the 2019 PDMA Annual Conference It’s not news that we’re moving from an industrial economy to an information economy, but the impact is not well understood. In fact,...
pdma19-budelmann-presentation.pdf
Where does the product development fail to deliver great products ? My opinion is that this happens very early in the development during teh Fuzzy Front End (FFE) where idea generation and concept defintion is done. Some companies and leaders inside these companies build thd development...