Can AI Engines make all the decisions? Read time: 3 minutes I read an interesting paper by MIT Sloan Research (The EPOCH of AI: Human-Machine Complementarities at Work) about AI and the skillsets needed by humans going forward. The article mentioned several skills that are key in areas...
Speed vs Quality When Using AI in Discovery Read Time: 4 minutes Product Discovery Fundamentals Written by Jim Morris For many years, I revered the Sprint book for finding ideas in a fast, five day, easy to follow recipe. The Sprint book inspired teams to get out of the office and...
‘China Speed’: Accelerated Product Development the Chinese Way Read Time: 5 minutes By Robert G. Cooper From the author: Colleagues and clients have been asking me about China Speed—how the Chinese are able to develop and launch new products so quickly. Are they doing something...
Machine Learning: When Primary Research Becomes Secondary Presenters: Kristyn Corrigan, Principal, Applied Marketing Science, Inc. Machine learning techniques have been widely discussed in the market research community, but so far with only limited practical results. There remain many...
How-the-Landscape-of-Market-Research-is-Changing-Faster-Better-Insights-with-AI.pdf