Figure 1: Creating the solution space with SCAMPER. By applying “How might we…?” inquiries to the verb actions from SCAMPER, the NPD team define and combine ideas to build the solution space. Source: The author The SCAMPER is a lateral thinking method that helps you generate ideas to improve existing products and services by asking questions around several areas of inquiry
During the convergence stage, some teams may become blocked. SCAMPER (Bob Eberie, 1971) is a lateral ideation technique that utilizes a set of directed, idea-spurring questions as stimuli that act as sparkers, idea-spurring, and provocations. SCAMPER is based on the notion that much of what is new is a modification of something already existing. Bob Eberie developed it. SCAMPER is an acronym with each letter standing for an action verb: S – Substitute, C – Combine, A – Adapt, M – Modify, Magnify, Minify, P – Put to another use, E – Eliminate, and R – Reverse or rearrange
These are: Ishikawa diagrams (root-cause analysis), SCAMPER, Mind mapping, Brainstorming (including brainwriting and brain drawing), Morphological Analysis, TRIZ among others
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These are: Ishikawa diagrams (root-cause analysis), SCAMPER, Mind mapping, Brainstorming (including brainwriting and brain drawing), Morphological Analysis, Opposite thinking, Analogy thinking, and TRIZ among others
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