Pittsburgh PDMA Community,
I would like to wish you and your families a very Happy & Healthy New Year! I’d also like to acknowledge and thank you for your support of the Pittsburgh PDMA Chapter. Your sponsorships and participation in our events keep our Chapter thriving.
As I think back on 2021, the year was filled with many challenges for product managers, product developers, and innovators – from delays in manufacturing to continuous changes in consumer behaviors. The challenges are not going away and are likely to be more complex in years to come. However, the resiliency and tenacity of Pittsburgh innovators to meet and overcome these obstacles in unique ways is amazing.
The PDMA Pittsburgh community is facing similar development, design, and manufacturing uncertainties. Our chapter strives to bring you valuable learning opportunities that provide you with practical knowledge to help you face the challenges to come.
We are currently working on a full events calendar for 2022. This year, we will be offering a mix of workshops, webinars, and in-person events that focus on meaningful topics that you can apply to your product development projects and activities. In February, we will be starting the Spring session of the Body of Knowledge (BoK) Professional Development Training. We will also be hosting an interesting workshop on Industrial Design. We unfortunately had to postpone our January Winter Social due to the recent rise in Covid cases, but we will reschedule the event at a later date when we can safely meet in person (hopefully in March or April). I really enjoy our social events because it gives all of us the opportunity to meet up in a relaxed setting to catch up with friends and colleagues.
If there are product development and management topics that you would like PDMA Pittsburgh to explore for an upcoming event, please send your ideas to email@example.com.
I look forward to an exciting 2022, and I hope to see you soon.
Chip ChomynPresident, PDMA Pittsburgh Chapter
Mark your calendar! We have a full schedule of events planned for the first quarter of 2022.
This eight-week professional development training program will provide you and your team with core concepts, classic tools, and proven methodologies that can help you effectively manage your product development projects, product lines, and product challenges.
You’ll learn from expert product development practitioners and talented educators who will focus on: strategy; portfolio management; product innovation process; culture, teams, leadership; product design and development tools; market research; and product innovation management. In addition to instructor-led discussions, you’ll use real-world situations and apply the tools, methodologies, and strategies to your own projects for a more meaningful learning experience.
We will determine the class format (in-person, virtual, or a mix of the two) in early- to mid-March (based on state and federal Coronavirus recommendations). We will only be accepting 10 participants for this session. Be sure to register by March 4th to receive the "early bird" discounted registration rate.
Download the brochure for more information.
Here's what a Fall 2021 participant had to say about BoK Training:“I particularly liked the diversity of the instructors who all brought a different set of expertise and experiences to the training.”
PDMA Pittsburgh and the Industrial Designers Society of America (IDSA) are co-hosting an engaging Industrial Design Workshop. In previous workshops, we have explored ways to navigate through the “Problem Space” of Design Thinking to identify customer requirements and opportunities. In this workshop, PDMA Pittsburgh and IDSA Pittsburgh are collaborating to deliver an interactive experience covering the “Solution Space” of Design Thinking.
There are only open 20 spots available. We expect a sell out.
Register today to reserve your spot.
PDMA Pittsburgh is a proud sponsor of the fourth annual ProductCamp Pittsburgh. This year’s event will be held in-person at the Dick’s Sporting Goods Headquarters in Coraopolis, PA on Saturday, April 2, 2022. (The original date in October 2021 was postponed and moved to April due to Covid concerns.)
ProductCamp is a free, full-day event that is filled with presentations, discussions, and workshops that cover a wide range of product development, innovation, and marketing topics. You'll learn best practices, share insights, and make connections with top minds in the local product community.
If you pre-registered for the October event, your registration has been automatically transferred to the April event. If you have not yet registered, be sure to reserve your spot now. Space is limited at the facility to ensure the safety of all participants. Log on to pghcamp.com to learn more and register today.
To view a full list all PDMA global events, log on to pdma.org.
We started the fourth quarter with a product design event at the Carnegie Museum, hosted the Pitt/Duquesne/CMU Student pitch competition, and closed the year with a pricing event. Here are the key highlights from each event:
Over 40 innovators, product developers, managers, and students joined us at the Carnegie Museum of Art for an “extraordinary” event focused on product design. After an educational tour of the Extraordinary Ordinary Things Exhibit, four designers provided great insight into product design.
Key points of discussion included:
Thank you to Laura Vinchesi, Lead Visual and Information Designer at Seegrid, Matt Beale, President of Daedalus, Dino Mariano, Design Director at Bally Design, and Wayne Chung, Associate Professor and Director of Undergraduate Studies at the CMU School of Design for sharing their design expertise.
Three teams from the University of Pittsburgh took home the win in the Undergraduate, Graduate, and Best-In-Show categories during the 5th annual PDMA Student Pitch Competition. There were twelve total teams – two undergraduate and two graduate teams from CMU, Duquesne, and Pitt – competing for cash prizes and access to resources from ‘in kind’ sponsors. Each team gave impressive 60-second product pitches, making it very difficult for the judges to pick the final winners. The teams included:
A special thank you to all of the sponsors for providing the winning teams with access to the special resources to help them continue to move their innovative product ideas forward.
The December Pricing for Value virtual event gave attendees a deep dive into pricing pitfalls, rules to abide by, pricing methodologies, and when to use them. Eric Whetstone and Brian Witt from AMG Research shared insights gleaned from their years of market research and academic experience investigating not just the “what” but the “why” of successful pricing strategies.
Key takeaways from the presentation included:
The feedback after the event from many attendees was extremely positive. A common sentiment was that this was one of the most valuable presentations that they have ever experienced. A recording of the event is available to view for free in the KHUB section on pdma.org. You must have an account on the PDMA website to view the presentation.
We would like to thank Eric and Brian for sharing their pricing expertise and presenting such valuable information.
We would like to extend a special thank you to Philips for being a Platinum Sponsor of the Pittsburgh Chapter. Philips has been a sponsor for many years, and their support has allowed us to bring you the valuable programs and events each year.
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and well-being, and enabling better outcomes across the health continuum – from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips generated 2020 sales of EUR 17.3 billion and employs approximately 78,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.
If you would like to learn how you can become a PDMA Pittsburgh sponsor, contact Alex Trader, PDMA Pittsburgh VP of Outreach, at firstname.lastname@example.org.
Download our sponsorship flyer to learn more.
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