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Product Innovation Process

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  • Thanks alot Jimish, can you kindly send me your email to contact you directly ? Thanks BR Seif ------------------------------ ...

The Secret of Agile Motivation

Viewpoint Blog | October 25, 2022

The Secret of Agile Motivation
Robert Webber

Everyone is looking for silver bullets. There’s a lot written about the secrets of motivation. If the secrets are out, why do so many organizations have unmotivated employees who come to work and do the minimum to get by? Here’s the promised secret of Agile motivation in four words: LET THEM DO AGILE! I’ll prove... [Read more]

When Scrum is Not Scrum

Viewpoint Blog | October 19, 2022

When Scrum is Not Scrum
Robert Webber

My book, Unlocking Agile’s Missed Potential and my LinkedIn articles have a common theme – Agile has not met expectations because of the constraints of waterfall planning. I’m going to address Scrum specifically in this article. I’ll show you that Scrum is not possible when teams are held to feature... [Read more]

Customer Focused Innovation - an interview with Yann and Beat of Vendbridge

Viewpoint Blog | September 7, 2022

Customer Focused Innovation - an interview with Yann and Beat of Vendbridge
Scott Burleson

Beat and Yann, thanks for taking the time for this interview. I’d like to understand your core process, “Customer-Focused Innovation”, as I believe it would be highly interesting to our practitioner and leader members of PDMA. Let’s begin there... [Read more]

New Product Advantage Infused by Modularity: Do Resources Make a Difference?

JPIM Article | June 10, 2022

New Product Advantage Infused by Modularity: Do Resources Make a Difference?
Yazhen Xiao and Haisu Zhang

Given the plethora of new product introductions, managers often embrace modularity (i.e., decompose product or process design into components or sub-tasks, respectively) as part of new product development (NPD). Although modularity increases overall... [Read more]

No Innovation Without Entrepreneurship: From Passion to Practice

JPIM Article | June 1, 2022

No Innovation Without Entrepreneurship: From Passion to Practice
Katharina Hölzle

In his Catalyst article, Kenneth Kahn takes an institutional perspective on innovation and entrepreneurship, arguing that a lack of differentiation between these two terms results in a missing demarcation of entrepreneurship and innovation centers... [Read more]

From Ego-Systems to Open Innovation Ecosystems: A Process Model of Inter-Firm Openness

JPIM Article | February 4, 2022

From Ego-Systems to Open Innovation Ecosystems: A Process Model of Inter-Firm Openness
Muhammad Aftab Alam, David Rooney, and Murray Taylor

Existing innovation management literature significantly enhances our knowledge about “What” open innovation is and “Why” it is crucial for innovating superior... [Read more]

When to Apply Design Thinking and Lean Innovation (and when not to…)

Viewpoint Blog | January 26, 2022

When to Apply Design Thinking and Lean Innovation (and when not to…)
Jan van den Ende

Design Thinking and Lean Innovation are extremely popular today. Broadly, in the business world, people talk about MVPs (Minimum Viable Products) and Pivots when discussing activities related to innovation. Design Thinking and Lean ... [Read more]

PPDMA Webcast: Deliberate Product Differentiation: Lessons Learned from Iconic Designs

PDMA Webcast | JANUARY 20, 2022

PDMA Webcast: Deliberate Product Differentiation: Lessons Learned from Iconic Designs
Joshua L. Cohen, Shareholder and Director, RatnerPrestia

In technology-rich and design-sensitive marketplaces, the success of a product is often measured by how well it differentiates (and how well that differentiation ... [Read more]

Envisioning Innovation Opportunities Through Science Fiction

JPIM Article | January 12, 2022

Envisioning Innovation Opportunities Through Science Fiction
Thomas Michaud and Francesco Paolo Appio

The inherent uncertainty of the innovation process, along with the fast-changing world of technology, presents significant difficulties to modern companies. As a result, product managers and engineers are under growing pressure... [Read more]

Leveraging Resources for Innovation: The Role of Synchronization

JPIM Article | October 11, 2021

Leveraging Resources for Innovation: The Role of Synchronization
Christina Matz Carnes, Michael A. Hitt, David G. Sirmon, Francesco Chirico, and Dong Wook Huh

Leveraging resources to develop innovation is central to exploiting market opportunities, yet doing so is complex and fraught with... [Read more]

New Product Development in an Entrepreneurial Company

Viewpoint Blog | September 24, 2021

New Product Development in an Entrepreneurial Company

Rajeshwari Krishnamurthy

New Product Development (NPD) is considered critical for the survival and growth of any organisation. Despite many studies, the market success rates in NPD are still appalling. According to a Product Development ... [Read more]

Good Design is More Than What Meets the Eye

Viewpoint Blog | April 30, 2021

Good Design is More Than What Meets the Eye
Rajeshwari Krishnamurthy

Is the product design effective? The need for product design is usually driven by a problem that needs to be solved. It might be a website that needs to be easier to use, a product that needs to appeal to... [Read more]

Beyond Methodologies

PDMA Webcast | October 15, 2020

Beyond Methodologies
Steve Angelo-Edie

Have you or your teams ever faced these questions, "Which agile methodology should I choose?", "I am doing the methodology, right?" "Why isn't the rest of the organization doing the same agile?", maybe even "Why isn't agile sticking?" If so... [Read more]

How Integrating Industrial Design in the Product Development Process Impacts on Company Performance

JPIM Article | October 7, 2020

How Integrating Industrial Design in the Product Development Process Impacts on Company Performance
Gerda Gemser and Mark A. A. M. Leenders

There is a growing belief that investing in industrial design is beneficial to company performance. This article sheds more light on how and when integrating... [Read more]

Innovation Process for Radically New Products

Viewpoint Blog | August 17, 2020

Innovation Process for Radically New Products
Rajeshwari Krishnamurthy

When Sony launched the Walkman, it revolutionised the music industry. People thought that it would probably be the biggest breakthrough ever in that category until Apple came up with the iPod... [Read more]

Innovation and Design in the Age of Artificial Intelligence

JPIM Article | March 19, 2020

Innovation and Design in the Age of Artificial Intelligence
Roberto Verganti, Luca Vendraminelli and Marco Iansiti

At the heart of any innovation process lies a fundamental practice: the way people create ideas and solve problems. This “decision making” side of ... [Read more]

Lean-driven Innovation

PDMA Webcast | January 16, 2020

Lean-driven Innovation
Norbert Majerus

Lean thinking and Lean Six Sigma have found widespread application in manufacturing and services and more and more companies discover that the principles apply equally well to the innovation creation process. In fact the benefits for ... [Read more]

Value Creation and Value Capture Alignment in Business Model Innovation

JPIM Article | December 27, 2019

Value Creation and Value Capture Alignment in Business Model Innovation
David Sjödin, Vinit Parida , Marin Jovanovic and Ivanka Visnjic

Industrial manufacturers are innovating their business models by shifting from selling products to selling outcome‐based services, where the provider (manufacturer)... [Read more]

PSM vs WATERFALL vs AGILE

viewpoint blog | november 13, 2019

PSM vs WATERFALL vs AGILE
Clint Padgett

The Agile methodologies for planning, managing, and executing projects have now been utilized for approximately 18 years, although certain components now lumped under the Agile heading have been in use for a far longer period of time... [Read more]

The Impact of Failure and Success Experience on Drug Development

JPIM Article | October 12, 2019

The Impact of Failure and Success Experience on Drug Development
Antonio Garzón‐Vico, Jan Rosier, Patrick Gibbons and Peter Mcnamara

It is unclear whether the common belief that experience benefits new product development is driven by decision‐makers allocating more attention to success... [Read more]

The Role of Departmental Thought Worlds in Shaping Escalation of Commitment in New Product Development Projects

JPIM Article | September 8, 2019

The Role of Departmental Thought Worlds in Shaping Escalation of Commitment in New Product Development Projects
Alexander Weeth, Jana‐Kristin Prigge and Christian Homburg

he debate over whether and how thought worlds of different departments (especially marketing and research and development... [Read more]

Implementation of Social Innovations in Subsistence Marketplaces

JPIM Article | September 4, 2019

Implementation of Social Innovations in Subsistence Marketplaces
Rinivas Venugopal and Madhubalan Viswanathan

Implementation of social innovations in subsistence marketplaces often fails as a result of not bringing about institutional change. In this article, we study the process... [Read more]

The Long and Winding Road: Building Legitimacy for Complex Social Innovation in Networks

JPIM Article | August 24, 2019

The Long and Winding Road: Building Legitimacy for Complex Social Innovation in Networks
Katrien Verleye, Helen Perks, Thorsten Gruber and Joris Voets

Social innovations, which increasingly take place in interorganizational networks, occur in environments characterized by... [Read more]

From Pitch Deck to NPD: Adapting a Start-up Model for Corporate Innovation

PDMA Webcast | February 21, 2019

From Pitch Deck to NPD: Adapting a Start-up Model for Corporate Innovation
John W. Eaton

We often hear corporate innovation leaders encouraging their internal NPD teams to “act like a startup”…but that’s clearly easier said than done. And while founders of tech startups and “intrapreneurs” at Fortune 500... [Read more]

Building Insanely Great Products: Six Keys to Success

PDMA Webcast | April 20, 2017

Building Insanely Great Products: Six Keys to Success
David Fradin

During this webcast, David Fradin will explore six keys to product success including a modern product lifecycle framework, how to do market research that works including understanding what your customers "do"... [Read more]

The Risks of Separating UI UX from Your Development Cycle

PDMA Webcast | September 21, 2017

The Risks of Separating UI UX from Your Development Cycle
Ameen Mirdamadi

During this webcast, Ameen Mirdamadi of Logi Analytics will share insights on integrating the UI (User Interface) and UX (User Experience) process into software development lifecycles. For example, agile software... [Read more]

What Is Innovation?

kHUB Article | January 2016

What Is Innovation?
David Williams and Gert Staal

Prior to attempting to adopt innovation management as a practice within an organization, innovation as a concept must first be understood fully, since this term can mean very different things for different people. This TIM Foundation Guidebook... [Read more]

Learning to Innovate: A Skill That Can Be — And Must Be — Taught

kHUB Article | 2016

Learning to Innovate: A Skill That Can Be — And Must Be — Taught
Dr. Aruna Shekar

There are only a handful of institutions worldwide that formally teach innovation. It is becoming critical for current and future generations of students to be able to analyze and solve problems and... [Read more]

Breaking the Mold: A Conversation with Dr. Gina O'Connor

kHUB Article | 2016

Breaking the Mold: A Conversation with Dr. Gina O'Connor
Brad Barbera

Gina O’Connor, the mastermind behind books “Breakthrough Innovation” and “Grabbing Lightning,” understands how established companies can get tangled up in their own management systems... [Read more]

Making Innovations Happen: Fostering Innovations by Inducing Foresight

kHUB Article | 2016

Making Innovations Happen: Fostering Innovations by Inducing Foresight
Teresa Jurgens-Kowal

Ravi Arora’s book “Making Innovations Happen” offers a unique perspective on holistic innovation. Arora proposes a new methodology to guide product portfolio selection and manage innovation incentives... [Read more]

Exploratory PD

kHUB Article | 2016

Exploratory PD
Kathy Morrissey and Mary Drota

We call our approach Exploratory PD® (ExPD). ExPD is an adaptive approach that identifies and drives down project risks that can result in product failure. It adapts to the changing nuances of each project, while eliminating unnecessary... [Read more]

When Worlds Collide: Better Product Branding Through Integrated Industrial and Interaction Design

kHUB Article | 2016

When Worlds Collide: Better Product Branding Through Integrated Industrial and Interaction Design
Chris Murray

In the last decade, product branding has undergone a transformation. It’s no longer the logo tripling the price of a shirt or the shiny package hiding an inferior product... [Read more]

How to Govern Open Innovation

kHUB Article | 2015

How to Govern Open Innovation
Judith Gesing, David Antons, Erk P. Piening and Torsten Oliver Salge

Firms competing in today’s fast-moving global markets face the challenge of developing new products more quickly (time to market) and — at the same time — more economically (cost to market) than in the past... [Read more]

What Product Developers Need to Know About Intellectual Property

kHUB Article | 2015

What Product Developers Need to Know About Intellectual Property
Shaqir Toor

Bringing a new product into market is an exciting prospect. While the inventor’s eyes may be fixed on the design, production and future impact that the product will have on its respective market... [Read more]

Beyond the Product: Keys to Successful Innovation in Commoditized Markets

kHUB Article | 2015

Beyond the Product: Keys to Successful Innovation in Commoditized Markets
John Burns

In fast-paced markets such as consumer electronics or software, new product releases are frequent. These industries often measure product change in months, if not weeks. In other industries, however... [Read more]

Innovation Best Practices: Does adopting a Best Practice really make you any better?

kHUB Article | 2015

Innovation Best Practices: Does adopting a "Best Practice" really make you any better?
Brad Barbera

Part of PDMA’s mission is to uncover and disseminate best practices in new product development and innovation. Enormous intellectual effort is devoted to researching what organizations... [Read more]

Innovation Process Design and Software Tool Enablement

kHUB Article | 2015

Innovation Process Design and Software Tool Enablement
Noel Sobelman

One of the most frequently asked questions I get from companies working on innovation improvement is whether they should design improved innovation processes before implementing... [Read more]

Hybrid R&D: The Path to Breakthrough Innovation

PDMA Webcast | May 1, 2014

Hybrid R&D: The Path to Breakthrough Innovation
Mark Adkins

Mark Adkins, NPDP, founder & president of Smart Hammer Innovation, shares his experiences of breakthrough innovations being developed at companies recognized as outstanding corporate innovators. This webcast is... [Read more]

Speed Innovations to Market with Less Waste and Risk

PDMA Webcast | April 17, 2014

Speed Innovations to Market with Less Waste and Risk
John Farnbach

In this webcast, John Farnbach of Silver Streak Partners introduces fresh thinking about innovation, waste, and the NPD process. If you’re struggling with delay and wasted... [Read more]

The Product Development Process

kHUB Article | 2014

The Product Development Process
Julia Cupman and Paul Hague

It very much depends on the industry as to what proportion of a product portfolio should be “new”. In a high-tech business it would be reasonable to expect that the majority of the products in the portfolio will be less than five years old... [Read more]

How Lean Agile Changes the Product Manager's Job

PDMA Webcast | November 7, 2013

How Lean Agile Changes the Product Manager's Job
Andy Singleton

The product manager’s job changes dramatically when companies move to short product cycles and lean Agile processes. How do you adapt to these changes... [Read more]

Learn How Innovation Can Be Transformed from a Random Event into a Reliable System

PDMA Webcast | September 12, 2013

Learn How Innovation Can Be Transformed from a Random Event into a Reliable System
Bruce Hall

This webcast is an introduction to the research and principles that led to the development of a proven and reliable system for the “front end” of innovation, known as Innovation Engineering... [Read more]

Innovation Lab: Incubating Creativity

PDMA Webcast | February 7, 2013

Innovation Lab: Incubating Creativity
Chris Wasden

How do creative ideas grow to become innovations? As companies have increased their focus on discovering and creating new ideas they have created a backlog of opportunities that seem to stagnate and get no traction... [Read more]

Intellectual Property and Product Development

PDMA Webcast | February 12, 2013

Intellectual Property and Product Development
Peter Stewart, Bruce Schelkopf and Louis Foreman

This webcast introduces two free resources produced by the Center on Knowledge Translation for Technology Transfer pertaining to Intellectual Property (IP)... [Read more]

Managing NPD Project Tradeoffs

kHUB Article | 2013

Managing NPD Project Tradeoffs
Eric P. Rose

We go about our daily business as new product development (NPD) professionals and, for the most part, intuitively know how to manage NPD projects to optimize objectives. We have historically thought that it is only necessary to manage the triad of... [Read more]

Company 2.0: Red Hat Leverages Open Source Philosophy to Drive Innovation

kHUB Article | 2013

Company 2.0: Red Hat Leverages Open Source Philosophy to Drive Innovation
Jackie Yeaney

At Red Hat, the innovation model we use is rooted in our open source philosophy. We call it a “Company 2.0” approach to management. Unlike traditional “1.0” structures, in which decisions are made at the top and... [Read more]

An Attitude of Craftsmanship in Innovation

kHUB Article | 2013

An Attitude of Craftsmanship in Innovation
Doug Powell

Recently, I had my piano restored by a local expert named Hamer. I purchased it eight years ago from a church. Turns out, the piano was more than 100 years old (it was built by a New Jersey company, Cornish, in the year 1900)... [Read more]

Improving Product Development by Capturing Knowledge

kHUB Article | 2013

Improving Product Development by Capturing Knowledge
Becky Partida

Product development relies on knowledge that can take the form of experience gained over the course of an employee’s career or lessons learned during a project... [Read more]

A Practical Approach to Products

kHUB Article | 2013

A Practical Approach to Products
Pragmatic Marketing

What if you had a proven method for building and marketing products that resonate with your customers? Something that could help you become more market driven, efficient and effective immediately... [Read more]

The Back End of Innovation: The Neglected Stepchild of NPD

PDMA Webcast | November 8, 2012

The Back End of Innovation: The Neglected Stepchild of NPD
Gerry Katz

In my July 2011 Visions article, “Re-thinking the Product Development Funnel,” I proposed a new and somewhat different version of the classic visual depiction of the new product development process. But at the... [Read more]

Mouse Trap Principle...Prescription for Market Success?

PDMA Webcast | May 3, 2012

Mouse Trap Principle...Prescription for Market Success?
Charles J. Brez and Thomas Swiger

“Build a better mouse trap and the world will beat a path to your door”. This age old prescription for business success is believed by most people to be inherently true. That better performance will... [Read more]

5 Ways to Eco-Innovate

kHUB Article | 2012

5 Ways to Eco-Innovate
Jacquelyn Ottman

It’s good to use the most authentic green design principles possible to create products with a lower impact, but even this may not be enough. In a quickly shifting consumer market with an eye on sustainability, the rules are rapidly changing... [Read more]

Lessons Learned from Outstanding Corporate Innovators

PDMA Webcast | 2012

Lessons Learned from Outstanding Corporate Innovators
The Outstanding Corporate Innovator Award Committee

For the past 24 years, PDMA’s Outstanding Corporate Innovator (OCI) Award has recognized companies that have demonstrated sustained... [Read more]

How Industry Leaders Find, Evaluate & Choose the Most Promising Innovation Opportunities

kHUB Article | 2012

How Industry Leaders Find, Evaluate & Choose the Most Promising Innovation Opportunities
Jacquelin Cooper

As open innovation has become one of the primary catalysts of growth, companies are continually looking for opportunities to add new product lines, move into... [Read more]

Integrating User Interface Design into the New Product Development Process

PDMA Webcast | 2012

Integrating User Interface Design into the New Product Development Process
Rob Tannen and Mathieu Turpault

Products of all kinds are set to take advantage of more sophisticated electronics, including on-board computing power, touch screen and emerging interactive technologies. How can companies improve... [Read more]

Design Thinking (Part 2): The How

PDMA Webcast | October 28, 2010

Design Thinking (Part 2): The "How"
Stefanie Norvaisas and Ami Verhalen

Design thinking brings an iterative, qualitative approach to product development and strikes a balance between empathy, creativity and rationality. The series explores design thinking as a strategic direction as well as a practical... [Read more]

Design Thinking (Part 1): The

PDMA Webcast | October 14, 2010

Design Thinking (Part 1): The "What" and "Why"
Stefanie Norvaisas and Ami Verhalen

Design thinking brings an iterative, qualitative approach to product development and strikes a balance between empathy, creativity and rationality. The series explores design thinking as a strategic direction... [Read more]

Beyond Stage-Gate: A Modified Approach to the Development of Products in an Environment of High Uncertainty

PDMA Webcast | September 23, 2010

Beyond Stage-Gate: A Modified Approach to the Development of Products in an Environment of High Uncertainty
José A. Briones

Product innovation has been described as the way out of today’s difficult business environment. However, the rate of success of development projects, in particular white space... [Read more]

Developing Successful Products

PDMA Webcast | June 10, 2010

Developing Successful Products
Chris Musso, Jim Williams and Eric Rebentisch

Best practices in product development are widely discussed, researched and debated and often include a list of ‘to-dos’ that is overwhelming and unmanageable for the organization. We find that businesses with the best product development track records do... [Read more]