Market Research in Product Innovation

Market Research in Product Innovation

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Market Research in Product Innovation Latest Discussions

  • Thank you Conrad! The question is still relevant today. I will follow up... Regards, Mark ------------------------------ ...

  • It is very interesting that some of the curves are destined for 100%, while others find asymptotes elsewhere.  Also very ...

  • Hi Mark, This may be too little too late (I just came upon your post), but I too am looking for something regarding market ...

  • I listened to an interesting podcast recently on "The Innovation Show" hosted by Aidan McCullen. He interviewed Alex Osterwalder, ...

Market Research in Product Innovation Summary

Market Research includes all activities that increase knowledge about customers and markets to increase the likelihood of product success. It can occur as a continuous activity to measure a market’s pulse, to predict the magnitude of competitive moves, or to anticipate trends. Additionally, market research can occur as a series of projects to support a specific initiative.

Market Research uses scientific practices that use qualitative (customer interviews, focus groups, ethnography, etc) and quantitative methods (surveys, statistical data analysis, etc.)

Prior to ideation, market research informs which customer needs a new concept should address. After ideation, market research provides feedback about the concept itself along with specific commercial insights (SKU mix, volume estimates, pricing, etc.)

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