More than IoT...Building a Connected ExperiencePresenter: Devin Moore, Creative Director and Founder, Big Bang
Products at the intersection of physical and digital are more than the sum of their parts, and because of the wicked complexity of integrated/connected products and services, it has become necessary to rethink the process for developing these devices. We can no longer expect hardware and software teams working in silos to produce comprehensive, cohesive and engaging device experiences. Instead, it requires guiding different teams that can have very different timelines and processes, while trying to avoid the siloing of resources and activities. And we must do all of this while maintaining, or thoughtfully adjusting, the user storyline.