Hedgehog Innovation Teams: Focused, Nimble, DangerousPresenters: Ty Hagler, Principal, Trig; Pat Boehnen, Senior Director, Liberty Hardware, a Masco Company
How might we disrupt the experience of buying a shower door? Pat Boehnen with Liberty Hardware and Ty Hagler with Trig share practical lessons from their track record of repeatedly breaking into new consumer product categories, unseating incumbents. We learned that separate innovation teams with appropriate timelines and budgets can accelerate growth, allowing traditional product teams to focus on operations. We will provide relevant examples of categories that have been reinvented, organizational models that work, and how external partnerships can accelerate speed to market.