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Read time: 4 minutes The kHUB Curator Team members have each been assigned a BoK section to own.  This includes seeking, editing and sharing content related to that section.  The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal examples, experience, or related articles corresponding to the subject matter. Chapter 5 Insights – Market Research in Product Innovation Market Research: The First Step to Generate New Product Ideas When executing market research for innovation, it's important to keep the end in mind. Or at least to keep the next step in the process in mind. This next step? ...
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Read time:  8 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section.  The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal examples, experience, or related articles corresponding to the subject matter. Chapter 1 – Strategy Insight Developing Strategic Context – Part 1 Introduction It is essential as part of strategy development to understand the context within which strategic choices must be made. Through the understanding of this context, strategic options may be evaluated in ...
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We are proud to announce the  re- launch of our Knowledge Hub ( kHUB )  with a fresh and streamlined look!  This platform shows our thought leadership in a way that showcases PDMA’s expertise and impact for innovators and product development professionals throughout their careers.  This is a natural extension of  PDMA’s  Body of Knowledge  and organized by the seven  knowledge area  chapters.  Thanks to your feedback in our user survey that was distributed last summer, we have implemented the following changes  in our website refresh :   New streamlined look   Multiple language options   Links to related content   Improved ...
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Business insurance is very important because it covers the costs related to property damage or liability claims. Without business insurance, you may have to pay out of your pocket for any damage your company suffers. Depending on the event, this could be a shocking scenario for any business owner. In some countries, businesses are required by law to own business insurance.  The basic insurance needs for most companies A lot of small businesses will need a BOP , which means business owner’s policy . The policy covers business property, business liability, and business income insurance. Business property helps protect the location of your company ...
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Read time: 3 minutes The kHUB Curator Team members have each been assigned a BoK section to own.  This includes seeking, editing and sharing content related to that section.  The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal examples, experience, or related articles corresponding to the subject matter. Chapter 5 Insights – Market Research in Product Innovation Market Testing for Fun and Profit Market testing, otherwise known as “concept testing,” is the process of bringing a concept to a customer for their feedback. This can be done at various points of the new product development ...
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The attached article is from the September 2006 edition of Visions Magazine.  The author, Joshua L. Cohen, is the guest presenter at the February 26, 2021 joint PDMA Atlanta / Philadelphia webinar titled:  Weaving Intellectual Property Strategies into PLM. Thank you to Josh for sharing the article and his leadership insights into the intellectual property considerations throughout the full product life cycle:  Visions_Article-IP_Strategies_in_NPD_Process.pdf
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Read time: 2 minutes Newton told us that, “If I have seen further it is by standing on the shoulders of giants.” And in the realm of New Product Development, Robert Cooper and Scott Edgett are giants of our field. It should be required reading of every product manager and leader to at a minimum understand how their process works. And truly, “understand how the process works” should just be the starting point. In a recent article, 12 Steps to a Powerful New Product Development Process , I made the case, as Step #1 in fact, that “An executive should own the process.” This isn’t to say that a C-level person must be the one tinkering with it. Conducting reviews, ...
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Read Time: 5 minutes Before we land into the article, I’d like to share briefly about my background and my passion! I have worked in the Internet industry for many years, writing code, making sales, and being an executive. I started a business, sold a company, and made an investment.   Beside so many things I’ve done, I would say, being a product manager was the best for me. Why? Because I think product ability is an underlayer ability in life. Having product ability can let you have a kind of self-confidence and down-to-earth, grounded feeling. PDMA BoK has cited some insightful quotes from Kahn (2013) regarding the critical factors on the product level ...
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Read time: 15 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section.  The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal examples, experience, or related articles corresponding to the subject matter. Chapter 4 Insights – Product Design & Development Tools Ideation Techniques: Conceptualizing New Products and Services “The whole difference between construction and creation is exactly this: A thing that is constructed can only be loved after it is constructed; but a thing created ...
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Virtual reality (VR) and augmented reality (AR) may sound like possibilities only in science fiction. Modern technology has advanced to the point where VR and AR technology are available to the average consumer.  As technology expands, there will be more ways that VR and AR technology can be implemented. It is an exciting technology that has room to grow. Here is how you can invest in AR/VR. Investing in AR/VR stock VR/AR technology has only been widely available on the market only in the last decade, but the industry has generated billions in revenue. In 2019, global spending on AR/VR hit $10.5 billion in 2019 while in 2020, AR/VR revenue was expected ...
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Read time: 4 minutes The kHUB Curator Team members have each been assigned a BoK section to own.  This includes seeking, editing and sharing content related to that section.  The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal examples, experience, or related articles corresponding to the subject matter. Chapter 3 – Product Innovation Process Waterfall vs. Agile Product Development What is Waterfall methodology? Waterfall Model methodology which is also known as Liner Sequential Life Cycle Model. Waterfall Model followed in the sequential order, and so project development team ...
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Sir Kensington’s is a brand dedicated to defending the dignity of food by creating delicious condiments crafted with high-quality ingredients. The brand’s top-hatted and monocled character promises a rich taste and experience, but the packaging design needed a fresh take to stand out on the shelf. Supply Chain Manager Jacob Agans approached Product Ventures seeking a fresh and distinguished design for their line of condiments, sauces and salad dressings. Product Ventures created a unified signature look across product lines. PV’s designers developed several packaging concepts and used their in-house rapid prototyping capabilities to bring the witty and charming ...
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Read time: 3 minutes The kHUB Curator Team members have each been assigned a BoK section to own.  This includes seeking, editing and sharing content related to that section.  The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal examples, experience, or related articles corresponding to the subject matter. Chapter 7 Insights – Product Innovation Management If you don’t know Who is the “CAPTAIN”, then expect a Titanic! Product innovation management is an ongoing, iterative, and empirical process that needs to be owned by an independent mindset that will always fight for the functionality, ...
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Read time: 3 minutes The kHUB Curator Team members have each been assigned a BoK section to own.  This includes seeking, editing and sharing content related to that section.  The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal examples, experience, or related articles corresponding to the subject matter. Chapter 2 Insights – Portfolio Management For successful business, sustainable growth strategy requires focusing and executing on the right stabilizing proportional product portfolio mix. Prioritizing the portfolio projects according to business strategy ensures proper alignment with company ...
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Read time: 8 minutes The kHUB Curator Team members have each been assigned a BoK section to own.  This includes seeking, editing and sharing content related to that section.  The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal examples, experience, or related articles corresponding to the subject matter. Chapter 7 Insights – Product Innovation Management From Financial Analysis to Winning Business Case Manna from heaven would be great, but usually an organisation must deliberately invest in Product Innovation to succeed in the market and deliver long term economic value. One area where ...
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Read time: 4 minutes The kHUB Curator Team members have each been assigned a BoK section to own.  This includes seeking, editing and sharing content related to that section.  The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal examples, experience, or related articles corresponding to the subject matter. Chapter 6 Insights – Culture, Teams & Leadership   Corporate Culture The BoK section on Culture, Teams and Leadership leads off with “While strategies, processes, and tools are important for product innovation success, ultimately it is people that really matter.” People are the ...
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Read time: 10 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section.  The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal examples, experience, or related articles corresponding to the subject matter. Chapter 4 Insights – Product Design & Development Tools Design and Measurement of Emotions in Product Design  Design must seduce, shape, and perhaps more importantly, evoke an emotional response” --April Greiman When consumers interact with products or services, a connection is ...
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Read time: 7 minutes The kHUB Curator Team members have each been assigned a BoK section to own.  This includes seeking, editing and sharing content related to that section.  The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal examples, experience, or related articles corresponding to the subject matter. Chapter 5 Insights – Market Research in Product Innovation Without proper market research, companies are treating new product development like a casino. Hoping and wishing for successes. After all, innovation is a problem-solving process. It’s just that we’re solving problems for ...
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