Read time: 7 minutes
Alex Osborn, an advertising executive, began documenting creativity as a process in the 1930s. Even today, we credit Osborn with key brainstorming tenets, such as deferring judgment, welcoming wild ideas, and achieving high-quality ideas by first pursuing a high quantity of ideas.
Fast forward fourscore plus a couple of years, and modern industrial design firms have been building on the fundamentals, updating them to benefit from modern tools and technologies. In the following interview, we chat with Ty Hagler , principal at Trig, to explore idea generation in the 21st century.
Q: What is Trig?