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PDMA Body of Knowledge: Market Research in Product Innovation Insights #5 Read time: 3 minutes The kHUB Curator Team members have each been assigned a BoK section to own.  This includes seeking, editing and sharing content related to that section.  The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal examples, experience, or related articles corresponding to the subject matter. Chapter 5 Insights – Market Research in Product Innovation Building the Voice of the Customer Toolset To be a great market researcher, it takes training, experience, and tools. However, when a person ...
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Read time:  6 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal examples, experience, or related articles corresponding to the subject matter. Chapter 6 Insights – Culture, Teams & Leadership 7 Lessons from Virtual Team Meetings During the Pandemic Virtual team meetings have become a regular occurrence during the pandemic. This may usher in a significant change in how businesses operate in the future. Online tools ...
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Read time: 5 minutes Lean principle in Manufacturing is a well-known management philosophy over last many decades that primarily focuses on eliminating “Waste” in the system and achieving “process efficiency”. Lean principle is also well accepted across different business functions and processes beyond manufacturing production systems. Lean principle in product development is calibrated with flow of ‘design’ v/s flow of ‘material’ with “Waste” being contextually synonymous to multiple hand offs, re-work, excess adoption of features, late change, or approval etc. With the advent of Industry 4.0, Value Chain and business processes are significantly influenced ...
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PDMA Body of Knowledge: Market Research in Product Innovation Insights #4 Read time: 2  minutes The kHUB Curator Team members have each been assigned a BoK section to own.  This includes seeking, editing and sharing content related to that section.  The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal examples, experience, or related articles corresponding to the subject matter. Chapter 5 Insights – Market Research in Product Innovation Great Value Propositions begin with Market Research If you’ve worked in marketing long enough, you’ve probably had the pleasure of creating ...
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PDMA Body of Knowledge: Strategy Insights #3 Read time: 6 minutes The kHUB Curator Team members have each been assigned a BoK section to own, including seeking, editing and sharing content related to that section.  The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal examples, experience, or related articles corresponding to the subject matter. Chapter 1 – Strategy Insight Developing Strategic Context – Part 2 Introduction This article is part 2 of the exploration of section 1.4 of the PDMA Body of Knowledge – “Preparing a Business Strategy”. As discussed in part 1, it is ...
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PDMA Body of Knowledge: Product Design & Development Tools Insights #4 Read time: 5  minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section.  The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal examples, experience, or related articles corresponding to the subject matter. Chapter 4 Insights – Product Design & Development Tools The Creative Process: Ideation and Divergence Methods “When you are curious, you find lots of interesting things to do.” – Walt Disney New ...
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PDMA Body of Knowledge: Product Innovation Management Insights #3 Read time: 3  minutes The kHUB Curator Team members have each been assigned a BoK section to own.  This includes seeking, editing and sharing content related to that section.  The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal examples, experience, or related articles corresponding to the subject matter. Chapter 7 Insights – Product Innovation Management The Critical Success Factors (CSFs) for Product Innovation are mainly Non-Product things! How many times you’ve tried to innovate new features for your product ...
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Read time: 7 minutes Alex Osborn, an advertising executive, began documenting creativity as a process in the 1930s. Even today, we credit Osborn with key brainstorming tenets, such as deferring judgment, welcoming wild ideas, and achieving high-quality ideas by first pursuing a high quantity of ideas. Fast forward fourscore plus a couple of years, and modern industrial design firms have been building on the fundamentals, updating them to benefit from modern tools and technologies. In the following interview, we chat with  Ty Hagler , principal at Trig, to explore idea generation in the 21st century.    Q: What is Trig? Trig ...
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PDMA Body of Knowledge: Culture, Teams & Leadership Insights #2 Read time: 3  minutes The kHUB Curator Team members have each been assigned a BoK section to own.  This includes seeking, editing and sharing content related to that section.  The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal examples, experience, or related articles corresponding to the subject matter. Chapter 6 Insights – Culture, Teams & Leadership   6 Elements of high performing teams In the PDMA Body of Knowledge, Katzenbach and Smith (1993) defined a team as “a small number of people with complementary ...
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Read time: 6  minutes The PMBOK offers a very clear way of thinking about IP. “Intellectual property (IP) refers to creations of the mind”, which “in product innovation”,  “defines the potential for an organization to capture value from new products”.  Unpacking this, we see a few themes; i) ideation or creation, i.e. the innovation process, ii)  the organization, i.e. the people/teams and, iii) the customer (i.e., the products/services that allow value capture). The Innovation Process Companies that are serious about IP capture must be serious about the handling of novel ideas. They must always be handled with the support of legal resources from ...
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If you own a local restaurant, customer service is essential to your success. How you treat your customers is as important as the food you serve them if you want them to come back time and time again. Customers won’t return if they receive bad service, even if they enjoy your food. Here are some ways to ensure your customer service is excellent. It starts with your online presence Diners will often search online for a local restaurant. From the minute they go to your website page, the experience you offer them counts. Your website must be mobile-friendly because most diners will search using their mobile phones. They should easily find what they’re looking ...
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PDMA Body of Knowledge: Product Innovation Process Insights #3 Read time: 5  minutes The kHUB Curator Team members have each been assigned a BoK section to own.  This includes seeking, editing and sharing content related to that section.  The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal examples, experience, or related articles corresponding to the subject matter. Chapter 3 – Product Innovation Process Is the product design effective? The need for product design is usually driven by a problem that needs to be solved. It might be a website that needs to be easier to use, a ...
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Businesses that have a remote workforce can often lower their costs and increase their productivity but at the same time, they experience some unique security risks.  They need to understand and address these risks that come with having remote employees or it could not only damage their reputation and cause them to lose customers but seriously affect their revenue to the point where they may need to close their doors. Mobile device security When employees work in an office, they usually use office devices with layers of security but when they work remotely, businesses often allow them to work on their own mobile devices, including their smartphones ...
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E-commerce is the new upcoming trend in business that shapes the economies of the countries that it takes place. With electronic funds transfer, you can order your goods and pay for them online.  Statistics show that china's e-commerce market is the largest in the world. Its economy is thriving very well due to different consumers worldwide showing an excellent preference for their services. Venturing into China's e-commerce market requires you to understand different basics. Below are the basics that you need to understand about china's e-commerce. Legal requirements Businesses cannot thrive without rules and regulations. Before you enter China's ...
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PDMA Body of Knowledge: Market Research in Product Innovation Insights #3 Read time: 4 minutes The kHUB Curator Team members have each been assigned a BoK section to own.  This includes seeking, editing and sharing content related to that section.  The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal examples, experience, or related articles corresponding to the subject matter. Chapter 5 Insights – Market Research in Product Innovation Market Research: The First Step to Generate New Product Ideas When executing market research for innovation, it's important to keep the end in ...
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PDMA Body of Knowledge: Strategy Insights #2 Read time:  8 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section.  The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal examples, experience, or related articles corresponding to the subject matter. Chapter 1 – Strategy Insight Developing Strategic Context – Part 1 Introduction It is essential as part of strategy development to understand the context within which strategic choices must be made. Through the understanding of this ...
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We are proud to announce the  re- launch of our Knowledge Hub ( kHUB )  with a fresh and streamlined look!  This platform shows our thought leadership in a way that showcases PDMA’s expertise and impact for innovators and product development professionals throughout their careers.  This is a natural extension of  PDMA’s  Body of Knowledge  and organized by the seven  knowledge area  chapters.  Thanks to your feedback in our user survey that was distributed last summer, we have implemented the following changes  in our website refresh :   New streamlined look   Multiple language options   Links to related content   Improved ...
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Business insurance is very important because it covers the costs related to property damage or liability claims. Without business insurance, you may have to pay out of your pocket for any damage your company suffers. Depending on the event, this could be a shocking scenario for any business owner. In some countries, businesses are required by law to own business insurance.  The basic insurance needs for most companies A lot of small businesses will need a BOP , which means business owner’s policy . The policy covers business property, business liability, and business income insurance. Business property helps protect the location of your company ...
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PDMA Body of Knowledge: Market Research in Product Innovation Insights #2 Read time: 3 minutes The kHUB Curator Team members have each been assigned a BoK section to own.  This includes seeking, editing and sharing content related to that section.  The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal examples, experience, or related articles corresponding to the subject matter. Chapter 5 Insights – Market Research in Product Innovation Market Testing for Fun and Profit Market testing, otherwise known as “concept testing,” is the process of bringing a concept to a customer for their ...
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