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Read time: 3  minutes The kHUB Curator Team members have each been assigned a BoK section to own.  This includes seeking, editing and sharing content related to that section.  The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal examples, experience, or related articles corresponding to the subject matter. Chapter 6 Insights – Culture, Teams & Leadership   6 Elements of high performing teams In the PDMA Body of Knowledge, Katzenbach and Smith (1993) defined a team as “a small number of people with complementary skills who are committed to a common purpose, set of performance goals, ...
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Read time: 6  minutes The PMBOK offers a very clear way of thinking about IP. “Intellectual property (IP) refers to creations of the mind”, which “in product innovation”,  “defines the potential for an organization to capture value from new products”.  Unpacking this, we see a few themes; i) ideation or creation, i.e. the innovation process, ii)  the organization, i.e. the people/teams and, iii) the customer (i.e., the products/services that allow value capture). The Innovation Process Companies that are serious about IP capture must be serious about the handling of novel ideas. They must always be handled with the support of legal resources from ...
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If you own a local restaurant, customer service is essential to your success. How you treat your customers is as important as the food you serve them if you want them to come back time and time again. Customers won’t return if they receive bad service, even if they enjoy your food. Here are some ways to ensure your customer service is excellent. It starts with your online presence Diners will often search online for a local restaurant. From the minute they go to your website page, the experience you offer them counts. Your website must be mobile-friendly because most diners will search using their mobile phones. They should easily find what they’re looking ...
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Read time: 5  minutes The kHUB Curator Team members have each been assigned a BoK section to own.  This includes seeking, editing and sharing content related to that section.  The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal examples, experience, or related articles corresponding to the subject matter. Chapter 3 – Product Innovation Process Is the product design effective? The need for product design is usually driven by a problem that needs to be solved. It might be a website that needs to be easier to use, a product that needs to appeal to a certain audience or a new business ...
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Businesses that have a remote workforce can often lower their costs and increase their productivity but at the same time, they experience some unique security risks.  They need to understand and address these risks that come with having remote employees or it could not only damage their reputation and cause them to lose customers but seriously affect their revenue to the point where they may need to close their doors. Mobile device security When employees work in an office, they usually use office devices with layers of security but when they work remotely, businesses often allow them to work on their own mobile devices, including their smartphones ...
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E-commerce is the new upcoming trend in business that shapes the economies of the countries that it takes place. With electronic funds transfer, you can order your goods and pay for them online.  Statistics show that china's e-commerce market is the largest in the world. Its economy is thriving very well due to different consumers worldwide showing an excellent preference for their services. Venturing into China's e-commerce market requires you to understand different basics. Below are the basics that you need to understand about china's e-commerce. Legal requirements Businesses cannot thrive without rules and regulations. Before you enter China's ...
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Read time: 4 minutes The kHUB Curator Team members have each been assigned a BoK section to own.  This includes seeking, editing and sharing content related to that section.  The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal examples, experience, or related articles corresponding to the subject matter. Chapter 5 Insights – Market Research in Product Innovation Market Research: The First Step to Generate New Product Ideas When executing market research for innovation, it's important to keep the end in mind. Or at least to keep the next step in the process in mind. This next step? ...
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Read time:  8 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section.  The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal examples, experience, or related articles corresponding to the subject matter. Chapter 1 – Strategy Insight Developing Strategic Context – Part 1 Introduction It is essential as part of strategy development to understand the context within which strategic choices must be made. Through the understanding of this context, strategic options may be evaluated in ...
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We are proud to announce the  re- launch of our Knowledge Hub ( kHUB )  with a fresh and streamlined look!  This platform shows our thought leadership in a way that showcases PDMA’s expertise and impact for innovators and product development professionals throughout their careers.  This is a natural extension of  PDMA’s  Body of Knowledge  and organized by the seven  knowledge area  chapters.  Thanks to your feedback in our user survey that was distributed last summer, we have implemented the following changes  in our website refresh :   New streamlined look   Multiple language options   Links to related content   Improved ...
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Business insurance is very important because it covers the costs related to property damage or liability claims. Without business insurance, you may have to pay out of your pocket for any damage your company suffers. Depending on the event, this could be a shocking scenario for any business owner. In some countries, businesses are required by law to own business insurance.  The basic insurance needs for most companies A lot of small businesses will need a BOP , which means business owner’s policy . The policy covers business property, business liability, and business income insurance. Business property helps protect the location of your company ...
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Read time: 3 minutes The kHUB Curator Team members have each been assigned a BoK section to own.  This includes seeking, editing and sharing content related to that section.  The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal examples, experience, or related articles corresponding to the subject matter. Chapter 5 Insights – Market Research in Product Innovation Market Testing for Fun and Profit Market testing, otherwise known as “concept testing,” is the process of bringing a concept to a customer for their feedback. This can be done at various points of the new product development ...
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The attached article is from the September 2006 edition of Visions Magazine.  The author, Joshua L. Cohen, is the guest presenter at the February 26, 2021 joint PDMA Atlanta / Philadelphia webinar titled:  Weaving Intellectual Property Strategies into PLM. Thank you to Josh for sharing the article and his leadership insights into the intellectual property considerations throughout the full product life cycle:  Visions_Article-IP_Strategies_in_NPD_Process.pdf
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Read time: 2 minutes Newton told us that, “If I have seen further it is by standing on the shoulders of giants.” And in the realm of New Product Development, Robert Cooper and Scott Edgett are giants of our field. It should be required reading of every product manager and leader to at a minimum understand how their process works. And truly, “understand how the process works” should just be the starting point. In a recent article, 12 Steps to a Powerful New Product Development Process , I made the case, as Step #1 in fact, that “An executive should own the process.” This isn’t to say that a C-level person must be the one tinkering with it. Conducting reviews, ...
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Read Time: 5 minutes Before we land into the article, I’d like to share briefly about my background and my passion! I have worked in the Internet industry for many years, writing code, making sales, and being an executive. I started a business, sold a company, and made an investment.   Beside so many things I’ve done, I would say, being a product manager was the best for me. Why? Because I think product ability is an underlayer ability in life. Having product ability can let you have a kind of self-confidence and down-to-earth, grounded feeling. PDMA BoK has cited some insightful quotes from Kahn (2013) regarding the critical factors on the product level ...
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Read time: 15 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section.  The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal examples, experience, or related articles corresponding to the subject matter. Chapter 4 Insights – Product Design & Development Tools Ideation Techniques: Conceptualizing New Products and Services “The whole difference between construction and creation is exactly this: A thing that is constructed can only be loved after it is constructed; but a thing created ...
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Virtual reality (VR) and augmented reality (AR) may sound like possibilities only in science fiction. Modern technology has advanced to the point where VR and AR technology are available to the average consumer.  As technology expands, there will be more ways that VR and AR technology can be implemented. It is an exciting technology that has room to grow. Here is how you can invest in AR/VR. Investing in AR/VR stock VR/AR technology has only been widely available on the market only in the last decade, but the industry has generated billions in revenue. In 2019, global spending on AR/VR hit $10.5 billion in 2019 while in 2020, AR/VR revenue was expected ...
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Read time: 4 minutes The kHUB Curator Team members have each been assigned a BoK section to own.  This includes seeking, editing and sharing content related to that section.  The curators are also sharing their perspective of various sub-sections of their chapter and contributing personal examples, experience, or related articles corresponding to the subject matter. Chapter 3 – Product Innovation Process Waterfall vs. Agile Product Development What is Waterfall methodology? Waterfall Model methodology which is also known as Liner Sequential Life Cycle Model. Waterfall Model followed in the sequential order, and so project development team ...
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Sir Kensington’s is a brand dedicated to defending the dignity of food by creating delicious condiments crafted with high-quality ingredients. The brand’s top-hatted and monocled character promises a rich taste and experience, but the packaging design needed a fresh take to stand out on the shelf. Supply Chain Manager Jacob Agans approached Product Ventures seeking a fresh and distinguished design for their line of condiments, sauces and salad dressings. Product Ventures created a unified signature look across product lines. PV’s designers developed several packaging concepts and used their in-house rapid prototyping capabilities to bring the witty and charming ...
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