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Creating a Signature Look Across Product Lines

By Peter Clarke posted 01-22-2021 14:04

  



Sir Kensington’s is a brand dedicated to defending the dignity of food by creating delicious condiments crafted with high-quality ingredients. The brand’s top-hatted and monocled character promises a rich taste and experience, but the packaging design needed a fresh take to stand out on the shelf.

Supply Chain Manager Jacob Agans approached Product Ventures seeking a fresh and distinguished design for their line of condiments, sauces and salad dressings. Product Ventures created a unified signature look across product lines.

PV’s designers developed several packaging concepts and used their in-house rapid prototyping capabilities to bring the witty and charming Sir Kensington character to life.

“Our visual strategy enabled us to personify the brand characteristics into a meaningful and memorable structural form,” said Peter Clarke, CEO and founder of Product Ventures.

The new designs were tested on consumers within a simulated environment at Product Ventures’ in-house consumer learning center. Their extensive rapid prototyping capabilities enabled PV to tailor the concepts to best meet the needs of the consumer and Sir Kensington’s. Consumers were able to get hands-on experience with these concept possibilities in simulated environments including retail and home scenarios to test these designs in a real-world setting. After reviewing the designs and consumer feedback, a design was selected that captured the brand character’s charm.

“Our design was inspired by the iconic top hat that Sir Kensington himself wears,” said Industrial Designer Luis Gutierrez.

The new PET forms feature a ‘Top Hat’ design on each of Sir Kensington’s Ketchup, Mustard, and Mayonnaise bottles.

“As a brand, we always strive to push the boundaries on design, challenging the conventional. We are so happy with our new packaging and can’t wait see it come to life in store,” said Lead Brand Crafter, Carlee Delp.



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