Vision
Our vision is to be one stop destination to increase the awareness and value of product development, product management, and innovation among practitioners and organizations in the San Francisco Bay Area, CA.
Mission
We strive to build a diverse and inclusive community of practitioners, academics, researchers, and service providers that share experiences and knowledge of the principles, practices, and processes of effective product innovation and product life cycle. Participation in this community will result in professional growth for individuals, an innovation related competitive advantage for their organizations, and the continued economic growth and talent development of the San Francisco Bay Area, CA.