Research versus development, external knowledge, and firm innovation Cindy Lopes-Bento, Markus Simeth kHUB post date: March 12, 2024 Originally published: December 29, 2023 (PDMA JPIM • Vol. 41, Issue 1 • January 2024) Read time: 45 minutes Access the Full Article While the positive...
360° Discovery: Unlock more customer insight from within your company Nheeda Enriquez | PDMA Inspire Innovation Conference • September 18, 2023 Download Slides Sure, talking to users is the best way to learn about your customer’s pain points or Jobs to be Done. But without the full...
Mastering the Art of Pricing Research: Strategies for Effective Pricing Meaghan Foley, Applied Marketing Science Originally presented: October 12, 2023 Watch time: 60 minutes Access the Webcast Everyone has their price, and even the best innovations are useless if no one will buy them....
How Product Managers Can Go Beyond the Obvious in VOC – With Chad McAllister and Kristyn Corrigan kHUB post date: March 7, 2023 Listen time: 32 minutes Access the Podcast This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is a global community of...
Supply Chain Innovation: Conceptualization, Instrument Development, and Influence on Supply Chain Performance David T. W. Wong and Eric W. T. Ngai kHUB post date: October 5, 2022 Originally published: January 12, 2022 (PDMA JPIM • Vol 39 • Issue 2 • March 2022) Read time: 60 minutes Access...
PDMA Body of Knowledge: Chapter 5 Insights: The Most Important VOC Skill: Listening Read time: 2 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing...
The Effects of University–Industry Collaboration in Preclinical Research on Pharmaceutical Firms’ R&D Performance: Absorptive Capacity’s Role Tetyana Melnychuk, Carsten Schultz kHUB post date: March 3, 2022 Originally published: May 7, 2021 (PDMA JPIM • Vol 38 • Issue 3 • May 2021) Read time:...
PDMA Body of Knowledge: Market Research in Product Innovation Insights #4 Read time: 2 minutes The kHUB Curator Team members have each been assigned a BoK section to own. This includes seeking, editing and sharing content related to that section. The curators are also sharing their...
Build Products That Solve Real Problems | JTBD (Jobs-to-be-Done) Workshop PDMA St. Louis | May 18, 2021 “When we buy a product, we essentially ‘hire’ something to get a job done. If it does the job well, when we are confronted with the same job, we hire that same product again. And if the...
Ready. Aim. Fire. How To Define Your Target Customer For Product Success PDMA Carolinas | May 18, 2021 Access the Recording »» Download the handout We all know that we need to develop and create products and services that specifically fit our target customer. But what if you have no...