Developing Successful Products: What Practices Really Matter for Project Success
Chris Musso (McKinsey & Company), Jim Williams (McKinsey & Company) and Eric Rebentisch (MIT)
Originally presented: June 10, 2010
Watch time: 35 minutes
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Best practices in product development are widely discussed, researched and debated and often include a list of ‘to-dos’ that is overwhelming and unmanageable for the organization. We find that businesses with the best product development track records do three things better than less-successful peers: They create a clear sense of project goals early on, they nurture a strong project culture in their workplace, and they maintain close contact with customers throughout a project’s duration. This webcast will take a closer look at findings from primary research conducted jointly by McKinsey & Co. and MIT involving over 60 companies, 500 employees, and experience from practitioners across industries to hone in on what really matters.