Reinventing VOC for B2B: 12 New Rules from New Product Blueprinting
Dan Adams and Dave Loomis, Advanced Industrial Marketing (AIM) Institute
Originally presented: December 12, 2013
Watch time: 55 minutes
Access the Webcast
This webcast covers four awkward realities and 12 new rules that offer a great summary of topical points for Product Developers involved in Business-to-Business (B2B) organizations. With the Webcast you'll receive a free interactive e-book “Reinventing VOC for B2B” to get a preview of the content. This webcast is appropriate for all titles and levels interested in Voice-of-the-Customer (VOC) and product innovation, from operations to the C-suite.