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Maybe We Should Be Problem Managers or, What isn’t product management?
Presenter: Steve Johnson, Vice President of products, Pragmatic Institutue

Product Management is one of the most exciting—and most misunderstood—functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness.

Highlights

• A better metaphor for product manager
• Is the product manager a ""mini-CEO""?
• A simple tool to profile product management activities

In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others.

Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.