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Description
Why innovation is important to every organization. Present challenges.
The Innovation Excellence System:
- The Operation System – from the creative phase to the mass design phase
- The Management System – from the organization to the management practices
- The Improvement System – Means to keep the system competitive and sustainable
The Innovation Culture: This part covers the people part of innovation. How to create the right culture to assure creativity, speed, efficiency, … while caring for all the people engaged in the system.
By the end of this session, participants will be able to:
- How to create an innovation excellence organization
- The culture needed for sustainable innovation performance
- The components of an ideal innovation system
About the Speaker

Norbert Majerus, Book author, keynote speaker, lean champion, college lecturer, owner of Norbert Majerus Consulting LLC
Beginning in 2005, Norbert implemented a principles-based lean product development process at the three global innovation centers of The Goodyear Tire & Rubber Company. For more than a decade he was Goodyear’s lean champion in research and development.
In 2016, Norbert published his first book, Lean-Driven Innovation, which received the Shingo Research Award. Also in 2016, with Norbert’s guidance the Goodyear R&D organization applied for and received the AME Excellence Award. Norbert published his second book, Winning Innovation in 2022.
Norbert, born and raised in Luxembourg, has a Master’s degree in Chemistry from the Universitaet des Saarlandes, Saarbruecken, Germany, and worked most of the disciplines in the Goodyear innovation centers in Luxembourg and Akron.
Norbert has taught workshops and has spoken at many conferences in the United States and other countries. Since retiring from Goodyear in 2017, he continues to share his extensive lean expertise via norbert majerus consulting and as a Fellow of the Shingo Institute at Utah State University. Norbert teaches innovation excellence at Nichols College, Dudley MA.