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Description
In today’s fast-paced innovation landscape, traditional market research methods often struggle to keep up. Enter Generative AI — a transformative force that’s redefining how we uncover customer needs, test assumptions, and build winning products. In this session, we'll explore how product teams can harness GenAI to accelerate and enhance market research — from synthesizing customer feedback at scale, to generating user personas, identifying unmet needs, and even predicting market trends.
Drawing from real-world applications, we’ll unpack the best tools and techniques to integrate GenAI into your innovation process without losing the human touch. You’ll leave with a practical playbook for smarter, faster, and more adaptive product discovery — and a glimpse into the AI-driven future of customer insight.
You’ll walk away with:
- Understand how Generative AI can be applied across various stages of market research to accelerate insight generation, including customer segmentation, sentiment analysis, and trend forecasting.
- Identify key GenAI tools and frameworks that product teams can leverage to enhance the quality, speed, and scalability of their innovation research efforts.
About the Speaker
Tao Chun Liu, PMP®,CBAP®, NPDP, PHRi™, DASSM®, PSPOII™, MBA, Senior Consultant/PM Mayors
Tao Chun Liu, a 2024 PMI Global Summit speaker and PMI AI SME, is a recognized authority in AI and Agile project management. With seven years of experience in AI and eight years in Agile, he has led over 2,500 sprints as an Agile coach and Scrum Master, completed multimillion-dollar projects, and delivered more than 50 Gen AI workshops, as well as 30 international talks on AI and Agile. Tao also holds PMP, AHPP, and DASSM credentials.
An expert in digital transformation and AI integration, Tao collaborates with organizations to refine project management strategies for the era of Generative AI and the Project Economy. Through his extensive experience and speaking engagements, he empowers professionals with the tools and insights to thrive in evolving business landscapes.