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Description
"Growth PM" sounds like a made-up title until you realize someone has to figure out why 60% of users drop off before they ever see value. That someone might be you. Evelyn has worked growth across very different contexts: improving driver signup conversion at Uber, and now designing free trials, pricing tiers, and adoption funnels at Insightsoftware to get users to value faster. In this talk, she will cut through the buzzwords and share what growth product work actually looks like day-to-day.
Learning Objectives
- A clear picture of what growth PMs actually do
- The traps growth PMs fall into
- How to sharpen growth skills without a growth title
About the Speaker
Evelyn Chou, Senior Product Manager, Insightsoftware
Evelyn is a product leader who didn’t take the scenic route. She cut her teeth on growth at Uber, turning a chaotic driver signup funnel into something that actually converted. Now, she navigates the blurry line between product‑led and sales‑led bets in the AI arms race. She adores hot takes, strong opinions loosely held, and asking, "But why does this page even exist?" in meetings. Currently on a personal mission to reclaim structure and sanity amid AI-induced chaos.