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Description
While tools and technologies keep changing, the core priorities of product management remain the same - understanding real customer needs, making evidence-based decisions, and aligning teams around outcomes still matter most.
We’ll look at today’s B2B product management priorities as well as key challenges and how teams are leveraging technology as well as soft skills to achieve their goals.
About the Speaker
Lisa Singer, VP and Principal Analyst, Forrester Research
Lisa is a Vice President and Principal Analyst, at Forrester Research, focused on product management best practices. Lisa’s focus is on pricing and packaging for AI-era offerings, product discovery, product lifecycle management and structuring and upskilling product management teams. Lisa joined Forrester through its 2019 acquisition of SiriusDecisions.
Lisa began her career as a journalist in Washington, D.C., on the Congressional beat for Commerce Clearing House Publishing (now owned by Walters Kluwer), covering tax policy and legislation.
Lisa has a BA in economics and political science from Emory University and an MBA from Duke’s Fuqua School of Business. Lisa is a Certified Pricing Professional (CPP™).