Let’s look at why the business needs predictability, and the predictability they actually need...The Agile response of “The business needs to be more Agile” doesn’t cut it
Read time: 2 minutes At a time when there’s a lot of difficult information to absorb, we wanted to provide some bright, happy news about a corporate partnership that quickly pivoted to do some good in local communities. As part of PepsiCo’s ongoing efforts to provide relief to people...
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The Application of Jobs to Be Done in B2B Markets: Unlocking Value and Driving Innovation Read time: 4 minutes As the speed of innovation increases, understanding customer needs and creating products and services that address those needs is crucial for success
However, new research at the MIT Sloan School of Management has now shown that computers can quickly replicate some of the most laborious tasks for human beings at extracting customer needs and insights from a wide variety of textual sources such as reviews, discussion boards, and customer verbatims. This presentation will demonstrate a practical application of Machine Learning for customer needs identification
How-the-Landscape-of-Market-Research-is-Changing-Faster-Better-Insights-with-AI.pdf
The tool matches unmet needs with solution ideas to determine the winners
Instead, we should pursue a needs-based segmentation , built upon a foundation of the customer's job-to-be-done and filled out by a voice-of-the-customer research initiative
For the purposes of innovation, market research should provide targeted customer needs to solve. Moreover, the beginning of an ideation session should begin with an exploration of the market research
Later, the voice of the customer work itself will inform us about the customers’ unmet needs. (Or, if you’re using an Outcome-Driven Innovation process, about their unmet desired outcomes). These unmet needs, in turn, will become the focus of our idea generation. That is, we’ll search for innovative ideas (new product and feature ideas) that will better address those unmet needs. With the benefit of market research results, product managers will find jobs-to-be-done templates to work well for crafting the actual value proposition
#Bradford-Goldense #machine-design #product-definition #strategic-alignment #competitive-analysis #users-needs
Back To A Better Future - Product Definition [A122].pdf
The most effective cybersecurity strategy covers both how to prevent attacks and what to do if attacks happen. It needs to cover both internal and external threats