I got to see the response to Christensen’s theory play out firsthand while working in the plant-based meat space (if you aren’t familiar with what plant-based meat is, think Burger King’s Impossible Whopper or KFC’s recently announced Beyond Chicken)
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Description Discuss techniques for leading your company through the change from marketing and sales teams driving your product roadmap to one that’s based upon your customers
05-16-2024 | 17:30 - 18:30 CT
Some companies and leaders inside these companies build thd development based on the their personal opinion subjectifying the development direction assuming they understand the consumer. Well no one understand the consumer and no one should claim that they do, with the current world of rapid change in consumer prefernce and in consumer trends, you can only claim that your have the data that back you up in stating that you see the trend where the consumer preference is heading or that you can change the consumer trend based on truly innovative product and innovation here doesn't stand only for technological innovation but for all types of innovation
Developers can use ChatGPT to create product descriptions, blog posts, social media updates, or other types of content automatically, based on user input or other parameters
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Goldense, Bradford L., "Breakthrough Innovation: Nine Techniques," Machine Design, May 2016, Volume 88, Number 5, Page 96, ISSN 0024-9114.
Instead, we should pursue a needs-based segmentation , built upon a foundation of the customer's job-to-be-done and filled out by a voice-of-the-customer research initiative
Goldense, Bradford L., "Metal AM: Metal Additive Manufacturing Hits Critical Mass," Machine Design, July 2018, Volume 90, Number 7, Page 72, ISSN 0024-9114.
Goldense, Bradford L., "The Five Types of Manufacturing Processes," Machine Design, September 7, 2015, Volume 87, Number 9, , Page 88, ISSN 0024-9114.
Goldense, Bradford L., "Do Your Innovative Products Need Market Development?," Machine Design, February 12, 2015, Volume 87, Number 2, Page 59, ISSN 0024-9114.
Goldense, Bradford L., "What Comes First: Invention or Innovation?," Machine Design, November 6, 2014, Volume 86, Number 12, Page 44, ISSN 0024-9114.