Use standard metrics, as outlined in Section 7.9 of PDMA Body of Knowledge, 2nd Edition , such as: Net Present Value (NPV) : the value of the returns over the case period expressed in today’s money Payback period : The length of time post-investment for the original investment to get paid back
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Changes in behavior over a prolonged period of time are nascent new habits, which may take hold and have long lasting implications on shopping and consumption behavior that will only become evident in the months to come
Economist Robert Gordon lays out 4 reasons US growth may be slowing, detailing factors like epidemic debt and growing inequality, which could move the US into a period of stasis we can't innovate our way out of
Goldense, Bradford L., "Do Your Innovative Products Need Market Development?," Machine Design, February 12, 2015, Volume 87, Number 2, Page 59, ISSN 0024-9114.
Goldense, Bradford L., "Top 10 Product Development Metrics: Then & Now," Machine Design, September 2017, Volume 89, Number 9, Page 96, ISSN 0024-9114.
Table 1 – Annual release quarterly income ($K) Table 2 – MMFS quarterly income ($K) The MMFS case produces an additional $100K within the two-year period, which is an increase of 100/400 = 25%
Goldense, Bradford L., "The Journey to Mastering Innovation," Machine Design, November 12, 2015, Volume 87, Number 11, Page 96, ISSN 0024-9114.
Meanwhile, a trade secret can be protected for an unlimited period unless discovered or legally acquired by others and disclosed to the public
Goldense, Bradford L., "A History of Product Design," Machine Design, April 2019, Volume 91, Number 4, April 2019, Page 96, ISSN 0024-9114.