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Several companies struggle to position themselves and their product correctly in the market and one of the major mistakes they fall in is the lack of consistency in their positioning statement/management. The key to successful positioning is consistency consistency consistency & repetition repetition repetition .* I believe that change is for certain your worst enemy when it comes to positioning especially on the short term as it confuses your customers and put your product at a peculiar position. One of the main problems I have seen in the home appliances business is that several companies are launching new products that are not focusing on solving the consumer number one problem but are solving the consumer number 4,5,7 problems
ChatGPT for Product Development and Product Management Read time: 5 minutes Lots of people are talking about ChatGPT and its use in schools and businesses. Can this technology be useful to Product Developers and Product Managers?
2 Comments - I haven't tried practical applications as mentioned above for product management, but am definitely going to check it out after reading above
PreziVideoNtsc.mp4
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