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PDMA-Turkey-TTGV-HR-Innovation-2020.pdf
Quantify the benefits “Because it’s cool” will not secure capital investment. Neither will “it’s a no-brainer”
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Goldense, Bradford L., "Do Your New Products Sell Like Hockey Sticks?," Machine Design, January 4, 2015, Volume 87, Number 1, Page 64, ISSN 0024-9114.
Goldense, Bradford L., "R&D Spending Level: What Is Your Research Quotient?," Machine Design, March 2018, Volume 90, Number 3, Page 88, ISSN 0024-9114.
Goldense, Bradford L., "Do Your Innovative Products Need Market Development?," Machine Design, February 12, 2015, Volume 87, Number 2, Page 59, ISSN 0024-9114.
Goldense, Bradford L., "R&D Spending Trends: More Innovation On The Horizon," Machine Design, April 2018, Volume 90, Number 4, Page 80, ISSN 0024-9114.
See matching posts in thread - It would be great also if there were mentioning ...