As the team engage in the ideation stage, its members formulate “How might we” questions (actionable prompts) intended to generate and merge ideas as they populate the solution space (see Figure 1). Figure 1: Creating the solution space with SCAMPER. By applying “How might we…?” inquiries to the verb actions from SCAMPER, the NPD team define and combine ideas to build the solution space. Source: The author The SCAMPER is a lateral thinking method that helps you generate ideas to improve existing products and services by asking questions around several areas of inquiry
Facebook Facebook is mostly known as a social media company, but it is a major player in the AR/VR space. In 2014, they bought Oculus VR for $2 billion
This process should allow us to “create, expand, and delimit” the design space. Design spaces are creative ponds that open our mindset toward new possibilities
Is there a silent sign of research as objects are presented to us in streets, parks, and spaces worldwide?
This process requires stimulation and a space to be nurtured, i.e., organization’s culture and working climate
Goldense, Bradford L., "The 6 Types of Manufacturing Processes," Machine Design, August 2018, Volume 90, Number 8, Page 64, ISSN 0024-9114.
Data ideation driven approaches have included technology space maps to support visualization of design opportunities
In the rented office, just a group of young people rely on their own brain, rely on their own creativity, in the space of the Internet, "out of nothing" to create a space and experience that did not exist before
I got to see the response to Christensen’s theory play out firsthand while working in the plant-based meat space (if you aren’t familiar with what plant-based meat is, think Burger King’s Impossible Whopper or KFC’s recently announced Beyond Chicken)
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