PDMA Pittsburgh: February "Back to Basics" Workshop

When:  Feb 27, 2020 from 6:00 PM to 8:30 PM (ET)
Associated with  Pittsburgh

February "Back to Basics" Workshop Event

Product Development Fundamentals “Back to Basics” Series: How to Create Concept Ideas, Select, and Prototype

Registration

  • Members: $25
  • Non-Members: $40
  • Students: $10

Schedule – Thursday, February 27, 2020

  • 5:30 pm: Doors Open
  • 5:30 pm – 6:00 pm: Networking
  • 6:00 pm – 8:30 pm: Program

Workshop Description

When different concept ideas emerge from the innovation process, how do you select one idea over another to be prototyped? This is a dilemma that most innovators face. It’s a classic decision-making problem. When you join us during the February 27th PDMA Pittsburgh workshop – How to Create Concept Ideas, Select, and Prototype – you will learn best practices and techniques to overcome this challenge.

We have assembled a team of Pittsburgh’s top product developers, managers, and designers to facilitate the workshop and teach you proven methods that you can begin using right away.

During the workshop:

  • The facilitators will provide a brief overview of concept ideation methods and review the topics for the group projects.
  • Then, you will break out into smaller groups to work on a challenging concept ideation exercise.
  • You’ll work through the concept ideation exercise to generate ideas, organize them into logical, meaningful clusters, and down select on lead ideas.
    • Working from the selected problem statement, you’ll generate ideas that might resolve the problem/challenge.
    • You’ll sort and organize the ideas using tools like affinity grouping, bullseye targeting, and other methods that will be introduced during the workshop.
    • You’ll conduct a down selection exercise using agreed to criteria (PUGH diagram) and select the top two ideas or idea themes.
    • You’ll prototype the lead idea using a simple collection of materials at hand.
    • You’ll share your results with the class.

If you are a product developer, product manager, innovator, designer, marketer, or engineer, you should definitely attend this engaging workshop. Register now to reserve your seat for this awesome workshop!


Register Now

Location

Catalyst Connection - Mill 19
4501 Lytle St
Pittsburgh, PA 15207

Contact

Andi Durkota
651-290-7483
adurk11@gmail.com