Join PDMA Pittsburgh and GetWITit for an engaging discussion with leaders from MSA Safety on how global products are identified, developed, launched, and managed across diverse markets.
The discussion will focus on how MSA:
Identifies customer needs
Develops products
Works across different departments
Brings products to market on a global scale
Panelists will explore customer-centered innovation, global product strategy, and the leadership required to bring complex technology and safety solutions to customers around the world.
Have you ever wondered what it really takes to bring an idea from concept to market on the global stage? Now is your chance to hear directly from the leaders at MSA who are involved throughout that process.
Come for a relaxing evening diving deeper into product strategy while getting a chance to network with your peers and enjoy refreshments. Registration includes 1 free drink ticket.