PDH Credit: 1
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Early stage market assessments for new product development typically include market trends, competitive positioning and technology portfolios and often involve querying and analyzing large numbers of databases to capture all potentially relevant information. Due to the amount of data and the number of sources, making the connections between market trends and potential competition to find market openings can often get bogged down in sea of excess data and information. In this presentation, we will demonstrate how using Artificial Intelligence with these information sources can both streamline and focus the analysis thereby yielding crucial market insights that can accelerate product development. Examples demonstrating both strategic and tactical projects will be shared.
Michael Devon, Dow Chemical Inc.
Michael Devon graduated with a PhD in Chemistry from the University of Waterloo in 1987. He has 33 years of industrial research experience with the Dow Chemical Company in both Canada and the United States. Research assignments include the Plastics, Coatings, Food and Pharma businesses within Dow. For 18 years his role has involved a combination of Product Development Leadership and Management of Intellectual Capital. He currently is a Research Fellow in Dow Coating Materials., manages the global IP portfolio for the business and is actively involved in R&D project strategy development, product development, and project management.